Essays about: "Marketing Theory of exchange"

Showing result 6 - 10 of 16 essays containing the words Marketing Theory of exchange.

1. 6. “This Video is Sponsored by L’Oréal” - A Test of Competing Hypotheses on the Effects of Sponsorship

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Paulina Lundin; Kristina Huhn; [2017]
   Keywords : Beauty vlogs; Brand Attittude; Vlogger Attitude; Sponsorship Disclosure; Business and Economics;

   Abstract : Thesis purpose: The aims of this thesis are to investigate (1) the effect of sponsorship disclosure timing (before vs. after) on attitudes towards the brand and attitudes towards the vlogger in a beauty vlog context and (2) test a possible moderating effect of discount codes on the relationships between disclosure timing and attitudes towards the brand and the vlogger. READ MORE

3. 7. Whether and How to Invest in Startups Through Corporate Accelerators

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Denny Nelson; Erik Henriksson; [2017]
   Keywords : Corprorate accelerator; Innovation; startup; Investment;

   Abstract : Background: For the past decade, large companies have discovered the high value andpotential to invest in external startups, not only for the financial returns but also moreoften for strategic benefits. Today's corporations boost their innovation in many differentways, and the most successful companies use several different sources of innovation, suchas open innovation, corporate venture capital, incubators and accelerators. READ MORE

4. 8. Attitudes towards the (UN)official sponsor : ‘Cultural factors' impact on consumers' attitudes towards ambush marketing

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Jens Fredriksson; Henrik Rosenborg; [2016]
   Keywords : Marketing Communication; Ambush Marketing; Consumers’ attitudes; Sponsorship; Cultural factors;

   Abstract : Ambush marketing has recently become a large problem for event owners and official sponsors. One of the main focuses, in the field of ambush marketing, has been about consumers' attitudes towards ambush marketing. However, the research field has a gap in what affects consumers’ attitudes. READ MORE

5. 9. Non-governmental organizations’ impact in a sustainable context : A case study from ActionAid Denmark’s Global Platform Mt. Kenya

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Kristina Pihlblad; [2015]
   Keywords : Non-governmental organization; capacity building; impact assessment; cultural exchange; social change; sustainable development;

   Abstract : As the world globalizes and people travel more, volunteering has never been more popular to combine with a cultural exchange. Many countries have volunteers and non-governmental organizations which try to help that country’s vulnerable. READ MORE

6. 10. The relationship between managers and employees in a virtual context

   University essay from Örebro universitet/Handelshögskolan vid Örebro Universitet

   Author : Miriam Löfgren; Katarina Lanneborn; [2013]
   Keywords : ;

   Abstract : Abstract Introduction: In today’s global work environment, virtual work has become a useful concept for companies to expand and reach markets around the world. This work setting has both its benefits and challenges for the managers the employees. READ MORE