Essays about: "Non-profit organization NPO"
Showing result 6 - 10 of 17 essays containing the words Non-profit organization NPO.
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6. Varumärkesorienteringens strategiska betydelse i icke-vinstdrivande organisationer ´En explorativ studie
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background A brand oriented company is recognized by its regard of strong brands and the ability to build strong brands as strategic resources. For a long time, companies in the private sector have had a monopoly on brand focused activities and research in this area has often been targeted to this specific sector. READ MORE
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7. Internal branding : Within a Swedish non-profit organization
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE
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8. Internal branding : Within a Swedish non-profit organization
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE
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9. Cause-related Marketing : A qualitative study into Millennials’ perception
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Consumers in today’s market place request companies to take on responsibility and to act as good citizens. In this sense, cause-related marketing (CM) is a campaign format whereby a company promises to donate a specific amount to a non-profit organization (NPO) or cause in response to every CM-labeled product purchased by the consumer. READ MORE
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10. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations
University essay from Umeå universitet/FöretagsekonomiAbstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE