Essays about: "Omnichannel Retailing"

Showing result 11 - 15 of 26 essays containing the words Omnichannel Retailing.

  1. 11. How Covid-19 affected Omnichannel retailing and the use of Showrooming

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Ricardo Mansour; Ronit Hoque; [2021]
    Keywords : Showrooming; Reverse Showrooming. Omni- and Multichannel retailing; Free riding; Effects of showrooming.;

    Abstract : Purpose - The purpose of this thesis is to first describe and secondly to create a deeper understanding of what purpose a store has in omnichannel retailing. It is important to clarify that the study is to be of use for companies as to help them understand their customers' perspective. READ MORE

  3. 12. Obstacles in transitioning towards omnichannel retailing : A dynamic capability perspective

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Jiawei Liu; Amarnath Nagula; [2020]
    Keywords : Omnichannel retailing; Dynamic capability; Small retailers;

    Abstract : Purpose: In the past two decades, shopping online has grown at a rapid pace, and it had a significant impact on every player in the retail industry from a small retailer to large retail chains. The retailers were forced to redefine the way they operate by managing various channels to reach their consumers. READ MORE

  4. 13. The key factors in meeting the evolving customer values in Swedish retail, an omni-channel perspective

    University essay from Lunds universitet/Innovation

    Author : Rakel Sieradzki; Elsa Sollbe; [2020]
    Keywords : Omni-channel; Swedish retail; Internet of Things; Customer value; Value-driven; Technology and Engineering;

    Abstract : The retail industry is in an ongoing transformation with new customer behaviors. In an omni-channel environment, multiple channels are integrated and the customer has a more central role within retail. READ MORE

  5. 14. Omnichannel management : The art of omnichannel orchestration

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Edward Toscano; Nicholas Sanchez; [2020]
    Keywords : OCR; OCR Orchestration; OCR Challenges; Orchestration; Holistic orchestration; Omnichannel; Omnichannel retailing; and Omnichannel orchestration; Omnicanal; Orquestación de omnicanal; Manejo de omnicanal; Desafíos de omnicanal; Omnicanal de minoristas; orquestación holística de omnicanal;

    Abstract : Digital advances and consumers' buying behaviors disrupt the retail industry demanding more seamless experiences during their buys. In response, retailers are adopting an omnichannel retailing strategy (OCR), which is the integration of retailers' physical and digital channels. READ MORE

  6. 15. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Erdanos Haile; Melanie Björk; [2019]
    Keywords : Omnichannel; Omnichannel Retailing; Customer Satisfaction; Customer Experience; Brand Loyalty; Attitudinal Loyalty; Behavioural Loyalty;

    Abstract : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. READ MORE