Essays about: "Omnichannel Retailing"

Showing result 6 - 10 of 26 essays containing the words Omnichannel Retailing.

  1. 6. Resilient Retailing: The effects of sustainability and omnichannel practices on resilience for retailers in Gothenburg

    University essay from Göteborgs universitet/Graduate School

    Author : Moa Udén; Lina Andersson; [2021-06-23]
    Keywords : ;

    Abstract : The aim of this study is to gain understanding of in what ways sustainability and omnichannel practices could lead to greater organizational resilience in the retail industry. This study contributes to the field by studying the relationship between sustainability management and resilience in an overall retail setting. READ MORE

  3. 7. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

  4. 8. Securing Successful Omni-Channel Logistics: An Investigation of Required Competencies to Adapt to the Trends and Challenges of the Retail Industry

    University essay from Lunds universitet/Teknisk logistik

    Author : Emma Petersen; Christoffer Pedersen; [2021]
    Keywords : Omni-channel retailing; omnichannel retailing; omni-channel logistics; omnichannel logistics; omni-channel strategy; omnichannel strategy; competencies; competence framework; supply chain management; personas; Technology and Engineering;

    Abstract : Omni-channel retailing, the concept of offering consumers a seamless experience by integrating physical stores and online channels, is growing within the retail industry. This transformation has forced entire organizations to rethink their logistics network and fulfillment operations, which has resulted in an endeavor to work more cross-functionally in businesses. READ MORE

  5. 9. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry

    University essay from Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : TING YANG; Yang Wu; [2021]
    Keywords : Retail; Omnichannel; Consumer behaviour; SO-LO-MO;

    Abstract : Background  In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. READ MORE

  6. 10. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vasileios Dimopoulos; Velitchko Velichkov; [2021]
    Keywords : Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

    Abstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE