Essays about: "PR Communications"

Showing result 1 - 5 of 6 essays containing the words PR Communications.

1. 1. International tech companies in the Swedish media landscape – Bound for success? : A case study about what can affect international tech companies’ success when establishing a presence in the Swedish media landscape

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Maha Hafidh; [2023]
   Keywords : Public relations; journalism; media landscapes; international public relations; Omvärldsrelationer; journalistik; medielandskap; internationell PR;

   Abstract : Denna fallstudie presenterar forskning om vad som kan påverka framgången för internationella teknikföretag när det kommer till att etablera sig i det svenska medielandskapet. Sverige ses som ett nav för innovation och med globalisering samt framväxten av kommunikationsteknologier kan företag bedriva sin verksamhet på andra marknader än deras ursprung, vilket gör det viktigt att förstå vad som kan påverka framgången med att etablera sig i det svenska medielandskapet när man genomför kommunikationsinsatser. READ MORE

3. 2. Exploratory investigation into the practice of communicating to publics using English as a Lingua Franca (ELF) by Finnish companies

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Darren Ingram; [2017]
   Keywords : Business Communication; Globalization; English as a Lingua Franca; International Business; Linguistics; Marketing; Public Relations; Media Language;

   Abstract : This thesis examines public relations (PR) communications that use English as a Lingua Franca (ELF) from leading Finnish companies. It analyses a corpus of 90 press releases from 15 export-active companies for linguistic usage, drawing on elements of linguistic theory. READ MORE

4. 3. An Uphill Struggle - Employer Branding in Controversial Companies

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Erik Hastén; Patric Jakobsson; [2014]
   Keywords : employer branding; controversial industries; consumer branding; recruitment;

   Abstract : This thesis aims to examine how companies in controversial industries conduct employer branding and the way this is affected by factors such as their products and general reputation, the research question is: How Do Companies With a Negatively Associated Consumer Brand attract Talent and Maintain the Employer Brand? The central structure of the thesis means to illustrate the relationship between different aspects that contribute to a company's public image. The study is limited to companies present on the Swedish market. READ MORE

5. 4. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
   Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

   Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE

6. 5. Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Bibri Mohamed; [2008]
   Keywords : Keywords: Corporate and Marketing Communications; Corporate Sustainability; CSR; Corporate Identity; Corporate Reputation; Financial Performance; Stakeholders; PR and Skepticism.;

   Abstract : The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. READ MORE