Essays about: "Rebranding"

Showing result 31 - 35 of 42 essays containing the word Rebranding.

  1. 31. Living with Your Own Kind at the End of Life:

    University essay from Lunds universitet/Socialantropologi

    Author : Nanna Munch Larsen; [2015]
    Keywords : needs; culture; profiling; nursing home; social anthropology; Social Sciences;

    Abstract : This thesis is about the global trend of the profiling of nursing homes, with specific focus on two empirical cases of profiled nursing homes in Sweden and Denmark. The profiled nursing homes, and their social dynamics, are analyzed on the basis of data collected through ethnographic fieldwork and additional documentation. READ MORE

  3. 32. A Process Perspective of Corporate Rebranding in SMEs : A multiple case study of Restaurants and Bars in Osteragotland

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Maureen Malesu; Xinyu Chen; [2015]
    Keywords : Corporate branding; Corporate rebranding; Smaill and medium-sized enterprises; Restaurants and bars;

    Abstract : Background: In recent years, the subject of corporate rebranding has been receiving increasing attention as companies strive to develop new differentiated identities in the minds of their stakeholders. Several studies have been conducted on this subject, however, these studies have been biased towards large companies. READ MORE

  4. 33. The Effects of Repositioning as a process of Rebranding in terms of Brand Equity, Corporate Identity, and Brand Image : A case study on Lidl

    University essay from

    Author : David Stensson; Alexandra Strömberg; Johan Alfredsson; [2015]
    Keywords : Rebranding; Repositioning; Brand Equity; Corporate Identity; Brand Image; Lidl;

    Abstract : Background:                 Brands are associated with certain elements, including name, logo and slogan. Being understood as major parts of all brands, changing these would be considered as a vital event. READ MORE

  5. 34. State Fragility, Migration, Integration and Terrorism? A Historic opportunity towards mutual recognition

    University essay from Lunds universitet/Centrum för Mellanösternstudier

    Author : Moath Kasasbeh; [2015]
    Keywords : Jihadism; conflicts; wars; political violence; military coups; terrorist groups; Islamist fundamentalism; Iraq; Syria; Yemen; Libya; Somalia; Afghanistan; Caliphate; failed states; Fragile States; State Fragility; Migration; Integration; Terrorism; Social Sciences;

    Abstract : Jihadism has become a major topic in Western as well as non-western public debate. Many military groups have sprung up in late 20th and early 21st century, claiming legitimacy using jihad for a wide variety of causes ranging from Kashmir, Somalia, Bosnia, Chechnya, Afghanistan, Iraq, Syria, Yemen and Nigeria. READ MORE

  6. 35. Moral Branding - The role of a moral brand in a context of organizational culture, identity & change

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ragnhild Falkenhaug; Rebecca Henriksson; Emelie Nyman; [2015]
    Keywords : Organizational Change; Moral Brand; Organizational Culture; Identity; Corporate Branding; Rebranding; Business and Economics;

    Abstract : Purpose: To gain an understanding of how organizational culture and identity are seen as interrelated with a moral brand, by investigating a company that is going through an organizational change. In addition to this, we intend to explore what happens with a company’s moral brand, culture, and identity, when going through these kinds of changes. READ MORE