Essays about: "Rebranding"

Showing result 26 - 30 of 42 essays containing the word Rebranding.

1. 26. All Aboard the Change Train : Administrative Heritage and Its Influence on Rebranding

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Linda Javidi; Johanna Raga Waronen; Maria Orrstenius; [2017]
   Keywords : Rebranding; Structure; Culture; Strategy; Administrative Heritage; Branding; MNC;

   Abstract : Research Questions: How does the different aspects of administrative heritage influence the internal acceptance of a rebranding? What are the main determinants of administrative heritage for the internal acceptance of a rebranding?  Purpose: The purpose is to investigate how administrative heritage affects multinational corporations in order to leverage strengths and counterbalance limitations when striving for internal acceptance of a rebranding.  Method: This study applied a qualitative research with an abductive approach. READ MORE

3. 27. Rebranding a century-old brand

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Melissa Calisir; Anni Lehtinen; Frida Östberg; [2017]
   Keywords : branding; rebranding; brand communication; brand image; brand identity; heritage; märkesprofilering; varumärkes rekonstruktion; varumärkeskommunikation; varumärkesimage; varumärkes identitet; arv;

   Abstract : As customer segments age and technologies advance, many brands realize that they have to do something in order to survive and appeal to younger consumers. Oscar Jacobson, a brand that has existed since 1903, had experienced decreasing sales due to an aging customer base. A rebranding process was started when ownership of the company was shifted. READ MORE

4. 28. City rebranding through co-creation with the residents - the case of Amsterdam

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Frederique Krop; Effrosyni Tigka; [2016]
   Keywords : Amsterdam; City Rebranding; Stakeholders; Residents; Amsterdam Marketing; Co-Creation; Place Satisfaction; Business and Economics;

   Abstract : Purpose: There has been a lot of research about city rebranding, however in the realm of tourists and businesses as stakeholders. The aim of this study is to investigate the involvement of residents in the city brand as part of rebranding. READ MORE

5. 29. Från produktvarumärkning till företagsvarumärkning : en fallstudie av matföretaget Paul och Thoms omprofilering

   University essay from SLU/Dept. of Economics

   Author : Arvid Liss; Kim Meyer; [2016]
   Keywords : corporate rebranding; corporate brand; product brand; brand management; varumärkesuppbyggnad;

   Abstract : Omprofilering kan förklaras som ett sätt att modifiera eller bygga upp nya varumärkesdelar som syftar till att skapa en ny image eller en differentierad position i intressenternas medvetande. Det är ett sätt att skapa fördelar och en identitet som sticker ut gentemot företags konkurrenter. READ MORE

6. 30. Växjö Lakers : Conversation About Co-branding & Brand Identity Redesign

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Samer Houssein; [2016]
   Keywords : Co design; participatory design; Co branding; branding; brand identity; rebranding; redesign; graphic design; logotype; sport; facelift; how to design a logo; bygga varumärke; varumärke; logotyp;

   Abstract : This project is a simulation of the redesign of Växjö Lakers ice hockey club brand identity. A conversation about Co-branding and participatory design to include fans and people in general to take part in designing the brand identity of the club they support. READ MORE