Essays about: "Rebranding"

Showing result 36 - 40 of 42 essays containing the word Rebranding.

1. 36. CSR in aid organizations : facing scandals and criticism

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Duaa Bastawy; Denly Beatriz Perez Avalos; [2014]
   Keywords : CSR; Aid organization; Criticism; Scandals; Trust; Brand; Rebranding; Image; Social mission;

   Abstract : Corporate social responsibility (CSR) is a term that is developing and becoming more relevantover the years. The increased demand among consumers is driving organizations to be moresocially responsible and involved in environmental and social issues. READ MORE

3. 37. Revolutionary Rebranding´s Impact on Brand Attitudeand Customer-Based Brand Equity among SwedishConsumers

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Anna Bengtsson; Ida Larsson; [2013]
   Keywords : Rebranding;

   Abstract : .... READ MORE

4. 38. A proposed Model for Country Branding : an experimental Application on Nigeria

   University essay from Företagsekonomi

   Author : Samuel Johnson Ogundipe; [2012]
   Keywords : Branding; Image Crisis; Rebranding; Tourism; Destination Image; Developmental Planning; Sustainable development; Country Branding Model; Nigeria;

   Abstract : In the era of globalization, countries compete with each other for attention, respect and trust of potential consumers, investors, tourists, media and governments of other nations. Branding is the most powerful tool that a nation can utilize for effective differentiation strategies and for creating competitive advantage over other nations. READ MORE

5. 39. You get what you pay for : Improved brand equity through rebranding

   University essay from Företagsekonomiska institutionen

   Author : Kata Bordas; Linda Fägersten; [2012]
   Keywords : brand; brand equity; rebranding; private label brand; PLB; ICA; Euroshopper; ICA Basic;

   Abstract : The purpose was to investigate how the retailer ICA could transfer its brand equity when rebranding its low price private label product Euroshopper. The study also had the intention to look at the outcome of the rebranding process through examining how customers’ brand perception and their behavior was influenced by the rebranding. READ MORE

6. 40. THE IMPACT OF MERGERS AND ACQUISITIONS ON BRAND VALUE IN THE HOTEL SECTOR DURING THE ECONOMIC CRISIS IN SPAIN. A CASE STUDY OF NH HOTELES & HESPERIA.

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Joana Maria Rosselló Dalmau; Laura Arteaga Amorós; [2012]
   Keywords : ;

   Abstract : This dissertation examines the role and impact of the M&A’s created during the economic crisis in the tourism sector on the brand strategy, and their portfolio. We analyze different theories explaining brand concept, the advantages and disadvantages of building a new brand or buying an existing brand, how the portfolio can change after the merger and the concept of rebranding to draw conclusions thought the examination of a case study based on the biggest urban hotel chain in Spain: NH Hotels and its merger with Hesperia. READ MORE