Essays about: "Servicescape"

Showing result 26 - 30 of 32 essays containing the word Servicescape.

  1. 26. The role of the perceived servicescape in a supermarket. : The case of ICA MAXI, Jönköping, Sweden.

    University essay from IHH, Marketing and Logistics

    Author : Maria Maciejewska; Egle Cicenaite; [2012]
    Keywords : Mehrabian Russell Stimulus-Organism-Response model; Bitner’s framework of servicescapes; environmental factors in a supermarket; customers in Sweden; ICA MAXI;

    Abstract : As many buying decision are made in retail stores, it is interesting to investigate which factors, such as noise, lighting, music, colour, layout or visual communication have a significant influence on customers’ behaviour in a supermarket. Since only a few studies have been conducted among customers in Sweden, this paper examined their behaviour in the supermarket. READ MORE

  3. 27. Tacongruity : Impact of congruent music on sales of tex-mex products in a Swedish grocery store

    University essay from Företagsekonomiska institutionen

    Author : Emelie Henning; Martin Palmcrantz; [2012]
    Keywords : consumer behavior; servicescape; in-store marketing; music; musical congruity; sensory marketing; FMCG; consumer goods;

    Abstract : This explanatory study investigated the possible causal relationship between congruent background music and consumer behavior. We studied empirically whether sales of tex-mex products was affected when congruent music was played in conjunction to the tex-mex section of a Swedish grocery store. READ MORE

  4. 28. Motives and Guidance for the Use of Sensory Marketing in Retailing : The Case of Nature & Découvertes

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Quan Zhou; Gildas Aitamer; [2011]
    Keywords : Sensory marketing; Retail; Nature Découvertes; servicescape; experience marketing;

    Abstract : The competition within the retail industry enters a white-hot stage. In order to please customers, retailers are using variable methods to strive for market shares. READ MORE

  5. 29. A Multi-Sensory Brand-Experience : Sensorial interplay and its impact on consumers' touch behaviour

    University essay from Ekonomihögskolan, ELNU

    Author : Elin Eriksson; Niklas Larsson; [2011]
    Keywords : sensory marketing; consumer behaviour; servicescape; human senses; multi-sensory brand-experience; sensory cues; styling elements;

    Abstract : The purpose of this thesis is to explore to what extent different styling elements can be used within a retail store and how sensorial cues can affect customers buying behaviour by creating a multi-sensory brand-experience. Further, this project aims at contributing to the development of new knowledge regarding a multi-sensory brand-experience through the performance of an experiment. READ MORE

  6. 30. The servicescape and the effects on interaction : A case study of Clas Ohlson

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thomas Peters; Vincent Twint; [2011]
    Keywords : Servicescape; environmental dimensions; atmospheric stimuli; interaction; service encounter; Clas Ohlson;

    Abstract : .... READ MORE