Essays about: "Sustainability marketing mix"

Showing result 6 - 10 of 14 essays containing the words Sustainability marketing mix.

1. 6. I choose Swedish! Or do I? : a case study at supermarkets concerning how managers market food produced in Sweden

   University essay from SLU/Dept. of Economics

   Author : Michaela Lagerqvist; Saga Sjöling; [2020]
   Keywords : sustainable marketing strategies; Swedish food; nudging; 4C’s; labeling; sustainability; ICA; locally produced food; dairy; meat;

   Abstract : In Sweden, the population is encouraged to choose food produced in Sweden. This is encouraged since food produced in Sweden includes many sustainable advantages like Sweden’s good conditions for cultivation, the food is produced in a safe way with low antibiotic use and good animal welfare. READ MORE

3. 7. Attitudes & Incentives of Green Marketing in the Clothes and Accessory Industry - Companies Perspectives

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Anna Hammarsten; Emma Ohlsson; [2019]
   Keywords : Green marketing; Strategic green marketing; Greenwashing; Green marketing mix; Sustainability;

   Abstract : This is a comparative, qualitative study conducted through comparing three different companies that are in some extent using Green marketing in their marketing communication. The issue that this study addresses is the problematics connected to the use of green marketing. READ MORE

4. 8. SUSTAINABILITY MARKETING COMMUNICATION

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Audrey Maria; [2018]
   Keywords : ;

   Abstract : ABSTRACT Title: Sustainability marketing communication Student: Audrey Maria Supervisor:Venilton Reinert Purpose of the study: Understand how the companies build their communication message to achieve their sustainable positioning. Research Question: How today’s companies integrate sustainability in their communicationmessage to position themselves as a sustainable company? Method: This study uses a qualitative approach that analyses 3 different case studies of business to consumer (B2C) companies. READ MORE

5. 9. Sustainability Marketing : Sustainability Marketing on the Chinese Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

   Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

6. 10. Mervärden i livsmedelsprodukter : en fallstudie av en marknadsledare

   University essay from SLU/Dept. of Economics

   Author : Wilhelm Konradsson; Therese Rödin; [2014]
   Keywords : design; differentiering; identitet; igenkänningsfaktor; livsmedel; mervärdesgrund; turkisk yoghurt; varumärke;

   Abstract : Konkurrensen på den svenska dagligvarumarknaden är stor. I dagens matbutiker möts konsumenten av ett ofantligt utbud av produkter. Varje vara finns i olika märken, i olika prisklasser och i olika produktutformningar med olika egenskaper. READ MORE