Essays about: "United Airlines"

Showing result 6 - 9 of 9 essays containing the words United Airlines.

1. 6. Measuring the effect of Viral Negative Sentiment on Market Value : Case Study on United Airlines Crisis 2017

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Gina Wahba; [2017]
   Keywords : Sentiment; Negative WOM; Word of mouth; E-WOM; Crisis; United Airlines; Social media;

   Abstract : Negative word of mouth is something most businesses try to avoid, It could affect the reputation and vision of a company in a consumer’s mind. The success of a company lies in the connection of a product or service with a satisfying good image that has been formed on the back of consumer’s mind. READ MORE

3. 7. Biofuel, An alternative source for jet fuel in Aviation

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Mohammad Adnan Aftab; [2017]
   Keywords : ;

   Abstract : The transport industry is one of the fastest growing industries with the sector playing a significant role in negative impact on global warming and pollution through the emission of greenhouse gases. Aviation in particular, has enjoyed growth especially in the few decades. READ MORE

4. 8. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Scheider; Brittany Purkis; [2016]
   Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

   Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE

5. 9. Codeshare Agreement – A way to gain market power and raise airfares? : An investigation of the effect of codeshare agreement on the European airline market

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Martin Servin Almkvist; [2014]
   Keywords : ;

   Abstract : Over the last decades the airline industry has changed to a more competitive market as an effect of the deregulation in the European Union and United States. To keep and attract new customers partnerships between airlines have become a common scenario. READ MORE