Essays about: "Uses and gratification theory"

Showing result 21 - 25 of 29 essays containing the words Uses and gratification theory.

1. 21. Users motivational drives to engage with athletes on social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jean-Paul Mathieu; Victor Videgren; Alexander Jost Auf Der Stroth; [2018]
   Keywords : Athlete branding; Social media; Uses and Gratification theory; Motivation; Engagement; Marketing; Grounded theory;

   Abstract : Title: Users motivational drives to engage with athletes on social media Authors: Victor Videgren, Alexander Jost Auf Der Stroth, Jean-Paul Mathieu Supervisor: Viktor Magnusson Examiner: Åsa Devine Background: With social media becoming a more and more prominent tool of communication within sports marketing, athletes stand to gain much by implementing it in their branding and marketing efforts. However, existing literature on the matter inclined that further research in which the perspective of the user was taken, thus advancing the understanding of user engagement motivation toward these athletes on social media networks. READ MORE

3. 22. Plant-based diets on social media : How content on social media influence for maintaining a lifestyle

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Hanna Holmgren; [2017]
   Keywords : plant-based diets; qualitative in-depth interviews; Facebook; Instagram; YouTube; uses and gratifications theory; cultivation analysis theory; social cognitive theory;

   Abstract : Plant-based food has recently been a frequently addressed topic for scientific research, mainly because of its benefits for the environmental sustainability, human health and animal welfare. Nonetheless, there is limited research on how people maintain a plant-based diet, as well as research gaps on the topic in relation to media and communication studies. READ MORE

4. 23. Artificial Intelligence is Getting Personal : A study on the Usage Motivations and Privacy Concerns of Intelligent Personal Assistants’ Users

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Darius Tundrea; [2017]
   Keywords : new media; privacy; intelligent personal assistant IPA ; artificial intelligence AI ; internet of things IoT ; uses and gratification theory; information boundary theory;

   Abstract : The present study is aiming to evaluate the Intelligent Personal Assistants usage motivations, addressing at the same time various privacy issues and concerns related to this emergent technology. To fulfil the purpose of the study I have applied two different research methods. READ MORE

5. 24. A study of the gratifications sought and obtained through using Enterprise Social Media: an employee perspective

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Simon Csikasz; [2016]
   Keywords : ESM; UGT; internal communication; digital work; enterprise social media; uses and gratification theory; Slack; Yammer; Skype for business.; Social Sciences;

   Abstract : En studie om sökta och erhållna belöningar genom användning av Enterprise Social Media: ett medarbetarperspektiv Många anser att ESM har potentialen att både förenkla och förbättra samarbete, och stärka det ”sociala kapitalet”, men ändå misslyckas 80% av implementationerna. Denna studie hoppas ge insikter i vad som driver de som ändå använder ESM, med förhoppningen att bidra till fler lyckade framtida implementationer. READ MORE

6. 25. The impact of social networking technology on students

   University essay from Högskolan i Jönköping/IHH, Informatik

   Author : Diana Andreea Cailean; Kobra Sharifi; [2014]
   Keywords : CMC; SNS; Social networking systems; SNS apps; Social networking technology;

   Abstract : Social networking includes social networking sites (SNSs) as well as apps. The purpose of this thesis was to investigate the impact of social networking tech-nology on students. READ MORE