Essays about: "Uses and gratification theory"

Showing result 16 - 20 of 29 essays containing the words Uses and gratification theory.

1. 16. They Do Know and They Do Care : Young People's News Habits and How They Changed During the Covid-19 Pandemic in Sweden

   University essay from Stockholms universitet/JMK

   Author : Elin Sarfati; [2020]
   Keywords : News; News habits; News consumption; Young people; Youth; Covid-19; covid19; Pandemic; Social Media; Survey research; Public connection; Uses and gratification theory; Crisis communication; Nyheter; Nyhetskonsumtion; Ungdomar; Pandemi;

   Abstract : This thesis set out to examine news habits among Swedish 15-20 year olds during the spring of 2020 but then the Covid-19 pandemic hit. Following the events and its possible implications on news consumption, the focus shifted towards also looking at how young people’s news habits might change during the pandemic. READ MORE

3. 17. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Isabella Kullnig; [2020]
   Keywords : ;

   Abstract : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. READ MORE

4. 18. See you at LinkedIn - The complex link between employees and organizations

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
   Keywords : LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

   Abstract : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. READ MORE

5. 19. Analysis of Young Chinese Users of Sina Weibo Based on Uses and Gratifications Theory

   University essay from Högskolan i Jönköping/Högskolan för lärande och kommunikation

   Author : Jingyi Wang; [2018]
   Keywords : Social Media; Sina Weibo; Uses and Gratifications theory; Gratifications sought; Gratification obtained;

   Abstract : Among the web 2.0 applications, a micro-blog (Weibo in Chinese), resembling the combination of a Twitter-like Internet service has gained substantial popularity in China. Sina Weibo is the market leader with approximately 50% of the market share. Around 80% of the users on Sina Weibo are young people. READ MORE

6. 20. Motives for Instagram use connected to the Big Five personalities

   University essay from Örebro universitet/Institutionen för juridik, psykologi och socialt arbete

   Author : Natalia Swillo; Michelle Andersson; [2018]
   Keywords : Instagram; personality; Big Five; motives; Uses and Gratification Theory; Instagram; personality; Big Five; motives; Uses and Gratification Theory;

   Abstract : This study investigates if different personality types are connected to different motives for Instagram use. 187 participants with 150 females and 44 men were part of this study and they were recruited through a Facebook group. READ MORE