Essays about: "advertising development"

Showing result 6 - 10 of 100 essays containing the words advertising development.

  1. 6. Forecasting airline revenue across markets with machine learning

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Stylianos Sidiropoulos; [2023]
    Keywords : ;

    Abstract : Sales forecasting is an important aspect of business strategy, as it helps companies make informed decisions for their business development. With the rise of machine learning and AI, companies are using statistical and machine learning models to forecast short-term and long-term sales more accurately. READ MORE

  3. 7. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  4. 8. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  5. 9. Analysis of radio surveillance in search of missing persons - An empirical study of Bluetooth Low Energy and Wi-Fi characteristics

    University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska fakulteten

    Author : Mikael Fredriksson; [2022]
    Keywords : Search and rescue; Wi-Fi; Bluetooth Low Energy; Wi-Fi probes; Bluetooth Low Energy advertisements; wireless sniffing; smartphones; antenna directivity;

    Abstract : Development of technical and methodological support has been identified as a key area for future research and development within the search and rescue (SAR) of missing persons in Sweden. Previous studies have demonstrated the feasibility of using Wi-Fi signals to locate a missing person, and also developed hardware and software for SAR systems based around Unmanned Aerial Vehicles (UAV). READ MORE

  6. 10. Two-Sided Digital Platforms as Enablers for Circular Economy Business Models

    University essay from Umeå universitet/Institutionen för informatik

    Author : Aamer Ahmed; [2022]
    Keywords : Business Models Innovation BMI ; Circular Economy; Digitalization; Sustainability; Small and Medium Enterprises SMEs ; Business Model; Two-Sided Digital Platforms; Business Model Development;

    Abstract : The circular economy has become one of the most crucial business plans for organizations. There is rapid progress in using digital technologies, especially two-sided digital platforms as enablers for various businesses and start-ups to grow rapidly. READ MORE