Essays about: "anställda som förespråkare"

Found 3 essays containing the words anställda som förespråkare.

  1. 1. What Influences Employees to Become Digital Advocates? : A Quantitative Study of the Relationship Between Employer Branding and Digital Employee Advocacy in Industrial Organisations

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Josefin Ilic; Matilda Tranell; [2018]
    Keywords : Digital employee advocacy; employee advocates; social media; employer branding; organisational commitment; industrial organisations; brand advocacy; communication strategy.; Digitala förespråkare; anställda som förespråkare; sociala medier; employer branding; organisationsengagemang; industriella organisationer; varumärkesstrategi; kommunikationsstrategi.;

    Abstract : Since the introduction of social media, the corporate communication landscape has changed significantly, and thus organisations need to find new innovative ways to communicate. One emerging strategy is digital employee advocacy, which ultimately means that employees voluntarily endorse their employers on social media platforms. READ MORE

  3. 2. Does Wrapp help companies create brandadvocates?

    University essay from KTH/Industriell marknadsföring

    Author : LIVA LAGER; CHARLOTTE EKENGER; [2012]
    Keywords : Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile; Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile;

    Abstract : Internet med dess sociala nätverk som blivit till mediekanaler har kommit att förändra vårt beteende när det gäller hur vi kommunicerar och vad vi kommunicerar. Det senaste skiftet representeras av förskjutningen från datorn till mobilen dit alltmer aktivitet flyttas. READ MORE

  4. 3. Stureholm : en herrgårdsträdgårds historia, utveckling och framtida skötselmål

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Åse Brunnström; [2004]
    Keywords : riktlinjer; skötsel; trädgårdshistoria; historia;

    Abstract : Stureholm Manor and garden is a relatively young farming unit on clay soil in the north western part of Skåne, a province in Southern Sweden. Since the middle of the 19th century the landscape has been actively cultivated and has been transformed from oak forrest into farmingland of high efficiency. READ MORE