Essays about: "appeal social"

Showing result 1 - 5 of 109 essays containing the words appeal social.

  1. 1. Chasing the Night: Understanding the Value of Enthusiasts in Dark Sky Tourism : An exploratory study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Stephanie Lindén; Arvid Talp; [2024]
    Keywords : Dark Sky Tourism; Experience value; Perceived Value; Night Sky; Tourism; Value;

    Abstract : In the academic field of tourism, a relatively new type of tourism called Dark Sky Tourism is emerging. In this touristic field, there is a lack of studies focused on the individual tourist perspective. Therefore, this paper explores the perceived values of Dark Sky Tourism (DST). READ MORE

  3. 2. A shed, a dock and a boat : a design proposal for a harbor in Bohuslän with focus on cultural heritage

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Nina Littmann; [2023]
    Keywords : Bohuslän; cultural heritage; harbor design; development; Tanums kommun; docks;

    Abstract : This thesis presents a design proposal for a new harbor in Bohuslän.The area holds high historical and aesthetic values. The project site has been proposed by the municipality for the development of a new harbor, to meet increasing demand for mooring in the area. READ MORE

  4. 3. Are you fitting in? A study on the effects of fitness influencers on male body image

    University essay from Jönköping University/IHH, Marketing and Logistics

    Author : Anne Heinicke; Zoe Vagic; [2023]
    Keywords : body image; fitness influencer; body dissatisfaction; social comparison theory;

    Abstract : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. READ MORE

  5. 4. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  6. 5. The Battle of Words. Uncovering the Narratives of the Conflict in Ukraine

    University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

    Author : Anneli Perijäinen; [2023]
    Keywords : narrative criminology; presidential speech; conflict; war; emotion; threat; Social Sciences;

    Abstract : What if the true battleground lies not in the physical confrontations but in the complex realm of narratives? This study explores the use of narratives employed by Vladimir Putin and Volodymyr Zelenskyy while shedding light on their techniques and the construction of competing narratives in the context of the conflict in Ukraine. Drawing on narrative theory and Philip Smith's narrative genres, the study aims to examine the leaders’ competing understandings and their use of emotions and notions of threat in relation to the Ukrainian conflict. READ MORE