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Showing result 1 - 5 of 9 essays matching the above criteria.

1. 1. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ebrahim Al-Sharif; [2023]
   Keywords : Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Abstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE

3. 2. The Shift Towards Flexible Workplaces

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Fabian Svanberg; Henrik Simonsson; [2022]
   Keywords : Remote work; university students; brand attractiveness; work-life balance; employer branding; multiple regression analysis; Social Sciences;

   Abstract : Den här studien ämnar att undersöka relationen mellan ett varumärkes attraktionskraft och ett arbetsgivarvarumärkes individuella dimensioner - specifikt gällande möjligheten för potentiella arbetstagare att arbeta flexibelt; helt, eller delvis på distans. Covid-19 har dramatiskt förändrat människors liv världen över, därför är målet att observera hur den här ändringen har påverkat hur studenter ser enskilda dimensioner av arbetsgivarvarumärkning som attraktiva, specifikt gällande balans i arbetslivet i relation till flexibla arbetssätt på distans. READ MORE

4. 3. “All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Henrik Ernstsson; Fredrika Hållén; [2021]
   Keywords : employer branding; employer brand; social acceleration; strategic communication; Spotify employer brand; work norms; social change; virtual work; remote work; digital labour landscape; resonance; Covid-19; arbetsgivarvarumärke; arbetsgivarvarumärkning; arbetsnormer; distansarbete; virtuellt arbete; digitala arbetslandskap; social förändring; Social Sciences;

   Abstract : Impelled by the Covid-19 pandemic, the labour market is undergoing remarkable structural change towards increasingly digitized and remote forms of work. The purpose of this paper has been to study the social change in work norms instigated by the Covid-19 pandemic, with the aim of contributing to a more nuanced understanding of contemporary employer branding as a form of strategic communication in virtual and hybrid labour landscapes. READ MORE

5. 4. Identifying Dimensions of Employer Attractiveness in Startups : The Case of Swedish Tech Startups

   University essay from KTH/Industriell Management

   Author : Cristina Gadibadi; [2020]
   Keywords : employer branding; employer attractiveness attributes; EmpAT Scale; startups; startups attractiveness; Swedish startups; arbetsgivarvarumärke; arbetsgivarens attraktionskraft; EmpAT Scale; startups; startups attraktivitet; Svenska startups;

   Abstract : Human capital is recognized as the foundation of a firm's competitive advantage (Messenböck et al., 2015; Berthon et al., 2005). READ MORE

6. 5. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture

   University essay from SLU/Dept. of Economics

   Author : Marcus Engvall; Olof Krumlinde; [2020]
   Keywords : employer branding; employee value proposition; farmers; farming; human resources; marketing; word-of-mouth;

   Abstract : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. READ MORE