Essays about: "articles on corporate social responsibility"

Showing result 16 - 20 of 22 essays containing the words articles on corporate social responsibility.

1. 16. CSR practices of a company toward stakeholders : The case of Pakistan Tobacco Company

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : GHAZANFAR ALI IDREES; IRFAN ULLAH; [2011]
   Keywords : corporate social responsibility; stakeholder; health and safety; environment; community involvement; Pakistan;

   Abstract : The performance of the companies in corporate sector is reliant greatly on the practices of Corporate Social Responsibility (CSR); therefore in today’s business environment companies are paying more attention to the sense of CSR. These companies also consider the aspects of socio-culture environment into business practices and compliance with other regulatory and ethical issues. READ MORE

3. 17. Brand equity and corporate responsibility : a review of brand valuation methods

   University essay from SLU/Dept. of Economics

   Author : Ashkan Pakseresht; [2010]
   Keywords : brand equity; brand valuation; corporate responsibility CR ; strategic branding ;

   Abstract : During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. READ MORE

4. 18. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
   Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

   Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE

5. 19. The Downward Effect of Ethics in the Value Chain

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Nicole Böke; Dewy F. Mulder; [2009]
   Keywords : Ethics; Value chain; Business Ethics; Single Case study; Corporate social responsibility; Code of conduct; proactive; reactive; marketing;

   Abstract : The media has responded toward unethical behavior in rainforests during the ‘80’s, triggering the still upcoming trend of investigation of ethical considerations, as described by Macfarlane (1995). Many researchers are constantly improving the ethical theories and showing continued change in the perception of ethics (Svensson & Wood, 2007) The purpose of this research is to identify the effect of ethics on the proactive or reactive behavior of companies, with a downward tendency provided in the value chain. READ MORE

6. 20. THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON THE GROWTH AND DEVELOPMENT OF A COMPANY

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : IKECHUKWU DONATUS IWUNZE; CHIJIOKE JUDE EZENWANKWO; [2009]
   Keywords : Corporate Social Responsibility CSR ; Corporate Social Performance CSP ; Corporate Financial Performance CFP ; Corporate Reputation CR ; Corporate Citizenship; Corporate Integrity.;

   Abstract : Corporate Social Responsibility is a wonderful but still new concept in the business arena. We have researched through a lot of literature with different views about this topic. READ MORE