Essays about: "b2c internet marketing"

Showing result 6 - 9 of 9 essays containing the words b2c internet marketing.

  1. 6. Extend Bong Ljungdahl's current e-commerce. Encompass the B2C & SME market channel

    University essay from Lunds universitet/Teknisk logistik

    Author : Alexander Ekdahl; Johan von Stockenström; [2010]
    Keywords : Key words: E-commerce; distribution channels; Business-to-Consumer B2C via intermediaries; Business-to-Business Large Enterprises B2B LE ; Business-to-Consumer Small Medium Enterprises B2C SME ; channel conflicts; framework; online marketing; Internet visibility; Technology and Engineering;

    Abstract : Purpose: Today, more and more people use the Internet for gathering information and for shopping. This means that the Internet visibility has become more important. Hence, the main purpose of this master thesis is to deliver a solution for Bong Ljungdahl AB’s e-commerce expansion towards private customers and Small Medium Enterprises. READ MORE

  3. 7. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Arshad Sheikh; [2009]
    Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE

  4. 8. STIGA’s Integrated Multiple Selling Channels in China’s Table Tennis Market

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : HUA LI; LERONG HUANG; [2007]
    Keywords : Multi-channel retailing; Multi-channel Strategy; E-tailing; Selling Channel; Customer Characteristics; Personalized Service; China’s Table Tennis Market ;

    Abstract : Rapid technological advancements and fast developing economy have completely changed Chinese people’s lifestyle. Based on internet technology, a new revolution is also renewing the conception in the business world today. READ MORE

  5. 9. Matomera A Case Study

    University essay from Lunds universitet/Förpackningslogistik

    Author : Rutger Carlheim-Gyllenskiöld; Jens Rangefelt; [2002]
    Keywords : Matomera; B2C; e-commerce; Technological sciences; Teknik; Technology and Engineering;

    Abstract : In 1998 Bergendahl & Son AB, as the sole owner alongside with BTL as a partner, created Matomera. Matomera was unique in Sweden in its concept of selling groceries only on the Internet with no supporting physical store. Instead they used a dedicated warehouse especially designed for this purpose. READ MORE