Essays about: "behaviour segmentation"

Showing result 26 - 30 of 35 essays containing the words behaviour segmentation.

  1. 26. Temporal action segmentation in rooks (Corvus frugilegus) - a three second window or the fast lane?

    University essay from Lunds universitet/Kognitionsvetenskap

    Author : Erik Johansson; [2011]
    Keywords : Rook; Corvus Frugilegus; Temporal Constant; temporal constraint; three second window; experience of time; Biology and Life Sciences;

    Abstract : A three second window has long been suggested by Pöppel (2009) and others, to guide the human perception. More recently,a three second constant has been suggested in overt human behaviour (Schleidt, 1988) as well as in mammalian species in general (Gerstner & Goldberg, 1994). READ MORE

  3. 27. On Target Marketing in Mobile Devices : MBA-thesis in marketing

    University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

    Author : Fredrik Wessén; Mats Forsberg; [2010]
    Keywords : targeting marketing in mobile devices; customer segmentation; the Long Tail; long term customer relationship; personal integrity; customer consent; media houses; Google; Schibsted; Bonnier; Mobiento; Aftonbladet; Swedma; PTS;

    Abstract : In the best of worlds, all marketing is relevant. This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement. Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. READ MORE

  4. 28. Online communities : segments and buying behaviour profiles

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Jonna Isaksson; Stephanie Xavier; [2009]
    Keywords : online community; social network; online buying behaviour; online shopping;

    Abstract : The concept of communities and the interaction between people are not new concepts. People have always gathered around common conditions shared by those in the group such as shared emotions, interests, beliefs and needs. It is however the way we interact, with whom we interact, and when and where these meetings take place which has changed. READ MORE

  5. 29. The Evolution of E-Commerce : How to develop a successful Strategy?

    University essay from Handelshögskolan BBS

    Author : Corey Olson; Antonia Rödel; [2009]
    Keywords : E-Commerce; Business-to-Business; E-commerce Strategy Development; Customer Relationship Management; Online Buying Process; Customer Segmentation;

    Abstract : E-commerce presents a new format for doing business. It creates an efficient, yet complex, system providing potential time and cost savings. The main question is then how a comprehensive strategy is developed to outline the new process. READ MORE

  6. 30. Gothenburg´s Image as a Tourism Destination

    University essay from Göteborgs universitet/Graduate Business School

    Author : Nan Chen; Hsin Hsin Pan; [2007-07-19T08:03:16Z]
    Keywords : destination image; Gothenburg; typical tourists; sport tourists; importance-performance analysis; image attributes; image branding;

    Abstract : Destination images are critical to the success of tourism destinations, because they influence both the decision-making behaviour of potential tourists and satisfaction levels regarding the tourist experience. Gothenburg should possess a prominent destination image and distinctive brand in order to gain success in the international market and in today’s increasingly tough global competition. READ MORE