Essays about: "benefits of web 2.0"

Showing result 1 - 5 of 24 essays containing the words benefits of web 2.0.

  1. 1. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
    Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

    Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

  3. 2. The Implementation of social CRM : Key features and significant challenges associated with thepractical implementation of social Customer RelationshipManagement

    University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Author : Julia Kansbod; [2022]
    Keywords : Big Data; CRM; GDPR; Social CRM; Social media; Web 2.0;

    Abstract : The rise of social media has challenged the traditional notionof CRM and introduced a new paradigm, known as socialCRM. While there are many benefits and opportunitiesassociated with the integration of social data in CRMsystems, a majority of companies are failing their social CRMimplementation. READ MORE

  4. 3. Transmedia Storytelling & Web 4.0 — an upcoming love story : Investigating transmedia storytelling across Web 2.0 & 3.0 to assess its relationship with Web 4.0

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Cornelia Solsjö; Sandra Aronsson; [2022]
    Keywords : Web 2.0; Web 3.0; Web 4.0; transmedia storytelling; cross case study; case study; reverse engineering; visual mapping; Gorillaz; engagement;

    Abstract : The world wide web has gone through several distinct eras since its launch in 1989, going through the eras Web 1.0, Web 2.0, and Web 3.0. READ MORE

  5. 4. Leveraging brand co-creation in a digital era: An IKEA case study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Örnhem; Sophie Weir; Jesper Karlsson; [2021]
    Keywords : Co-creation; IKEA; Brand Engagement; Brand Self-congruity; Category Involvement; Brand Interactivity; Brand Communities; Brand Value; Brand Knowledge; Web 2.0; User Generated Content; Business and Economics;

    Abstract : Purpose: The purpose is to examine how IKEA works with customer brand co-creation and how it can be further leveraged in the digital era. Methodology: This paper adopts a qualitative case study method, where the primary data consists of an interview with a Social Media Specialist with pre-existing knowledge of brand co-creation at IKEA in Sweden. READ MORE

  6. 5. XSim 2.0 - A new framework to control and present external simulators

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Marcus Fröling; [2019]
    Keywords : ;

    Abstract : The main goal of this project is to evaluate and demonstrate the feasibility of a new framework to be used to design and control external simulators at SAAB AB. The project explore the possibility of developing a web-based framework in a secure environment, based on Docker technology and modern application frameworks. READ MORE