Essays about: "beyond customer relationship management"
Found 5 essays containing the words beyond customer relationship management.
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1. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis
University essay from Umeå universitet/FöretagsekonomiAbstract : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. READ MORE
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2. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals
University essay from Umeå universitet/FöretagsekonomiAbstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE
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3. The Effect of Coopetitive Interactions on Performance Outcomes : A Two-Sided Perspective on Dyadic Coopetitive Relationships
University essay from Umeå universitet/FöretagsekonomiAbstract : The business environment has become increasingly complex and dynamic in recent years, requiring companies to compete in a fast-developing and fast-changing environment. In order for companies to maintain sustained competitive advantage and success, they increasingly engage in various forms of inter-organizational alliances, which enable the creation of value. READ MORE
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4. The Influence of Brand Equity and Brand Identity on Brand Extension Strategies
University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)Abstract : The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. READ MORE
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5. CRM in Fashion Companies for men's wear
University essay from IHH, FöretagsekonomiAbstract : Problem: Modeindustrin har varit omtalad under senare tid och eftersom konkurrensen på denna marknad är hög har det lett till en ökad medvetenhet bland konsumenter och speciellt bland manliga konsumenterna. En förundersökning utfärdad av författarna visade att skapandet av kundrelationer möjliggör för modeföretag att bibehålla en konkurrenskraftig position på marknaden. READ MORE