Essays about: "brand communication"

Showing result 6 - 10 of 609 essays containing the words brand communication.

  1. 6. "How can tech startups enhance their customer retention and acquisition

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Danut Avram; Oluwadamilola Olaitan; [2023]
    Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE

  3. 7. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexandra Nuria Kunert; [2023]
    Keywords : social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

    Abstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE

  4. 8. Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Saga Blomström; Josef Waldfogel; [2023]
    Keywords : Automated vehicles; Autonomous; AV; Artificial intelligence; AI; SAE level 5; Digital Brand Communication; Liability of distrust; Startups; Source credibility model; Framing theory; Social Sciences;

    Abstract : While previous research has primarily focused on the sources and causes shaping attitudes towards artificial intelligence and autonomous vehicles, this research attempts to shed light on the communication efforts employed by autonomous vehicle companies. Using qualitative content analysis of the website material from three distinct SAE level 5 autonomous vehicle organizations, the study aims to achieve two primary objectives: to investigate how digital brand communication in the autonomous vehicle industry addresses the liability of distrust, and to propose improvements for redesigning communication to reduce consumer distrust. READ MORE

  5. 9. CSR communication and the use of recycled synthetic fibres in the fashion industry: A content analysis study of two Swedish fashion brands

    University essay from Lunds universitet/Miljövetenskaplig utbildning; Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

    Author : Linn Löfling; [2023]
    Keywords : recycled synthetic fibres; fast fashion; slow fashion; CSR communication; Earth and Environmental Sciences;

    Abstract : The fashion industry is one of the largest contributors to environmental issues and has a significant part of plastic production due to the use of synthetic fibres. Much scientific research indicates that the fast fashion model is a significant part of using synthetic fibres; however, slow fashion brands are also using the fibres. READ MORE

  6. 10. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE