Essays about: "brand management university"
Showing result 1 - 5 of 40 essays containing the words brand management university.
-
1. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE
-
2. STAYING ELEGANT WHILST NAVIGATING CSR IN A STORMY WORLD OF CRISIS WITHIN THE FASHION INDUSTRY : CSR As A Tool To Mitigate Future Global Crisis On The Fashion Industry
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 30-05-2023 Level: Bachelor Thesis In Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalens University Authors: Otrakci Zehra, Akimova Daria, Pousette Joar Title: Staying elegant whilst navigating CSR in a stormy world of crisis within the fashion industry: CSR as a tool to mitigate future global crisis on the fashion industry Supervisor: Konstantin Lampou Keywords: Crisis Management, CSR, Fashion, Covid-19, Crisis Mitigation Purpose: Existing literature has explored the relationship between CSR and crisis management,as well as effects of CSR on brand reputation, financial performance, and competitive advantage. Lastly, some studies investigated the use of CSR as a response to crises. READ MORE
-
3. Gen Z @ Work: A Changing Management Situation : A Qualitative Study of Generation Z in a Remote Working Environment from a Management Perspective
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Remote work has in recent years been adapted by many organizations and are described to challenge the traditional managerial role. Simultaneously, generation Z are taking an increasingly large part of the labor market and bring new behaviors to organizations and managers. READ MORE
-
4. Resisting Warwick of the Future
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. READ MORE
-
5. Sustainable Supply Chain Management (SSCM) Governance Mechanisms and Configurations applied in Swedish companies
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: There are several strategies that focal companies can opt for to manage their supplychain. Different combinations of configurations and governance mechanisms are argued to havedifferent sustainability outcomes. First, main firms need to decide if they manage the relationshipwith suppliers themselves or if they hire a third party. READ MORE
