Essays about: "brand social networks"

Showing result 21 - 25 of 51 essays containing the words brand social networks.

  1. 21. The Choice of Image Aesthetic in Social Media and its Impact on Consumers - should brands use snapshot images, studio images or a mix between them?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joel Strömberg; William Julian Robert Vångell; [2018]
    Keywords : Social media advertising; Instagram; men s fashion; snapshots; aesthetics;

    Abstract : Social Network Sites (SNS) has emerged as the premier communication-tool for consumers, but also as an important channel for finding product and brand information. In SNS, user-generated content is the norm and bloggers and so called "influencers" (influential SNS-users) have played an important part in developing the networks to commercial platforms. READ MORE

  3. 22. The role of entrepreneurship and uncertainty with reward-based crowdfunding in the digital age

    University essay from Uppsala universitet/Industriell teknik

    Author : Benjamin Rosinski; [2018]
    Keywords : reward-based crowdfunding; entrepreneurship; effectuation; uncertainty; social networks; platforms; traditional fund-raising; Kickstarter;

    Abstract : Crowdfunding is a transformative service innovation, a novel and revolutionary way for entrepreneurs to obtain funding for their start-up ventures. This study explores the phenomenon of reward-based crowdfunding in relation to entrepreneurial behaviour and decision-making, as well as the relationship between the entrepreneur and the community. READ MORE

  4. 23. Customer engagement : A study of consumers interaction with fashion brands on social media

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Isabelle Bylund; Susanne Lindgren; [2017]
    Keywords : Two-way communication; customer engagement; social media; purchase intention; fashion brands;

    Abstract : Social media is widely expanded worldwide with increasing number of users in social networks. Social media allows the consumers to connect directly with companies, which has led to a shift from traditional one-way communication to a two-way communication between both consumer to company and consumer to consumer. READ MORE

  5. 24. Celebpreneurship : The Evolvement of Entrepreneurship through Celebrification

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Burak Celebi; Markus Schumacher; Matthias Hunz; [2016]
    Keywords : Celebpreneurship Celebrity Entrepreneurship Celebrification Effectuation Causation Online Networks Capitals Bloggers Case Study Observational Research;

    Abstract : This study investigates and aims to capture a new phenomenon: “celebpreneurship”, a new form of entrepreneurship emerged through the celebrification process. Where ordinary individuals transform into celebrities, and become entrepreneurial when they reach certain amount of “well-knowness”, in order to monetize their activities. READ MORE

  6. 25. Digital marknadsföring av banktjänster mot yngre skogs- och lantbruksintresserade personer

    University essay from SLU/Dept. of Forest Products

    Author : Pierre Fridell; [2016]
    Keywords : digital marknadsföring; sociala medier; skogsbruk; lantbruk; banker; digital marketing; social media; silviculture; agriculture; banking;

    Abstract : Den ökande användningen av internet i dagens samhälle har lagt grunden till uppkomsten av fenomenet sociala medier. Sociala medier är digitala kommunikationskanaler som tillåter användare att kommunicera och utbyta information med varandra. READ MORE