Essays about: "brand social networks"

Showing result 16 - 20 of 51 essays containing the words brand social networks.

1. 16. Internationalization and its role in the utilization of Influencer Marketing within Business

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Victoria Näsberg; [2021]
   Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

   Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

3. 17. The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jiewen Cheng; Maria Contreras; Thuy Duong Nghiem; [2019]
   Keywords : B2B companies; Online brand community; Social networks; Relationship marketing; Corporate brand building; Business and Economics;

   Abstract : Purpose – This paper aims to explore online brand communities on social media platforms, built by B2B companies in the machinery equipment industry, and how these virtual spaces can contribute to relationship marketing and corporate brand building. Design/methodology/approach – The paper adopts both literature review and a multiple case study approach of two companies, Caterpillar and John Deere, in order to provide in-depth understanding and new insights. READ MORE

4. 18. Social Neworking Sites’ influence on purchase intentions : Qualitative study on their holistic influence on the users

   University essay from Umeå universitet/Företagsekonomi

   Author : Moritz Lang; [2018]
   Keywords : ;

   Abstract : This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase intentions. The topic is highly relevant as SNS receive more and more attention from brands which try to take advantage of the recent growth of the platforms and their ever-increasing popularity among people all around the world. READ MORE

5. 19. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

   University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

   Author : Linnea Olsson; [2018]
   Keywords : Marketing Communication;

   Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE

6. 20. RichComment : Designing an Interactive Commenting System for Visual Content in Fashion Social Networks

   University essay from KTH/Medieteknik och interaktionsdesign, MID

   Author : Rana Salamat; [2018]
   Keywords : Fashion social media; interactive commenting system; human centered design; visual content commenting;

   Abstract : In this study, a new design of commenting system for visual contents is investigated. The aim is to explore the elements which enrich the user interaction and enhance the user experience while commenting, specifically on fashion social networks. READ MORE