Essays about: "business for foreign and language"

Showing result 6 - 10 of 37 essays containing the words business for foreign and language.

1. 6. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

   University essay from Göteborgs universitet/Graduate School

   Author : Rebecca Hering; Sarah Abaid; [2019-07-03]
   Keywords : Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

   Abstract : Previous research provides a range of theories regarding businesses that seek to expand globally both online or physically. Several of them include aspects such as culture, marketing and other factors that needs to be considered, however, there is no evidence of combining them when examining how to enter a foreign market. READ MORE

3. 7. Consideration of National Culture in B2B Supply Chains : What national cultural factors are considered in supply chain management by companies in practice and what are their relations?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Romy Brand; [2019]
   Keywords : national culture; culture; B2B; business-to-business; marketing; industrial marketing; SCM; SC; supply chain management; supply chain;

   Abstract : Anderson, et al. (1994) have outlined the importance of bilateral relationships in business-to-business (B2B) marketing environments and thus the understanding of the business network context within which they are embedded. READ MORE

4. 8. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Viktoria Gnatenko; Chenyu Huang; Simon Olsson; [2019]
   Keywords : Internationalization process; Foreign market knowledge; Foreign market entry; Globalization; Born Globals; Small and medium sized enterprises SMEs ; Entry modes.;

   Abstract : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. READ MORE

5. 9. Foreign Market Establishment of Knowledge Intensive Business Services (KIBS) : Key Factors to Consider for Swedish KIBS Firms Entering Norway

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : MARTIN LINDBLOM; ANDREAS WEIDLERTZ; [2018]
   Keywords : Knowledge intensive business services; internationalization; liability of foreignness; liability of outsidership; dynamic internationalization capabilities; foreign market establishment; establishment chain; business networks; relational embeddedness; structural embeddedness; Kunskapsintensiva affärstjänster; internationalisering; liability of foreignness; liability of outsidership; dynamiska internationaliseringsförmågor; utländsk marknadsetablering; etableringskedja; affärsnätverk; relationell förankring; strukturell förankring;

   Abstract : The purpose of this study was to explore key factors to consider for a Swedish Knowledge Intensive Business Services (KIBS) firm to successfully enter the Norwegian market, and examine how these factors compare to incumbent theories on foreign market establishment. The study is based on an interpretivist research design and utilizes qualitative methods in order to achieve the intended purpose. READ MORE

6. 10. Talk your way out of Belgium! : A study on multilingualism in Belgium and its impact on an SME’s internationalisation

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Alena Kalb; Marijn Maas; [2018]
   Keywords : Internationalisation; internationalisation theories; SME; multilingualism; language strategy; capabilities; language capabilities; Belgium;

   Abstract : This thesis aims to connect the fields of multilingualism and internationalisation by studying language strategies of SMEs located in Belgium. Thereby the access to foreign networks in relation to internationalisation theories and the role of language capabilities and multilingualism is examined. READ MORE