Essays about: "cluster branding"

Showing result 1 - 5 of 8 essays containing the words cluster branding.

1. 1. Business-to-Business Brand Pathos - Exploring Brand Fellowship in B2B Communication

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sebastian Zierke; Chris Young; [2017]
   Keywords : Business-to-Business; rhetorical appeals; ethos; logos; pathos; CBBE; Brand Fellowship; B2B Brand Pathos; brand communication; JCB; Business and Economics;

   Abstract : Purpose: The purpose of this master thesis was to explore, define and characterise the phenomenon of Brand Fellowship within business-to-business (B2B) communication by using the rhetorical appeals of ethos, logos and pathos. Brand Fellowship was observed to be the emotional relationship between man and machine that influences how heavy-duty machine companies construct their brand. READ MORE

3. 2. Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer

   University essay from Umeå universitet/Företagsekonomi

   Author : Marina Björnström; Maja Lundmark; [2016]
   Keywords : Events; Event Marketing; Employer Branding; Marketing; Branding; Marknadsföring; Event Marknadsföring; Events;

   Abstract : The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. READ MORE

4. 3. Retaining graduating students in Jönköping : From a place brand identity and place brand image perspective

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Ellen Steen; Sofia Lundberg; Tom Jolanki; [2016]
   Keywords : Place branding; place brand identity; place brand image; retention of graduating students;

   Abstract : Purpose: The purpose of this thesis was to examine whether Jönköping’s brand image reflected its place brand identity, and to analyse if it affected the retention of graduating students.   Problem: Sweden has many cities with large universities that have extensive student populations. READ MORE

5. 4. Proximity to innovation: Effect of proximities on cross-border innovation cooperation within Öresund Food Cluster actors

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Valeria Markova; [2015]
   Keywords : Cross-border clusters; innovativeness; proximities; innovation mode; learning; food industry; Öresund region; Social Sciences;

   Abstract : The perception on innovation as a territorial phenomenon is based on successful examples of various innovative territorial agglomerations, e.g. clusters. Knowledge and industry-related information is more abundant and accessible for the firms engaged in clusters. READ MORE

6. 5. Student’s Website Usage : -Today’s students, tomorrows consumer.

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Sandra Alvarsson; Cheong Ha; Sabrina Thams; [2011]
   Keywords : Net Generation; Internet; marketing online; online branding; student; website selection;

   Abstract : Purpose The purpose of this thesis is, looking from a consumer’s perspective, to investigate the influences of students website selection Background Today’s students are a new generation of consumers. They have been brought up with digi-tal media and have different attitudes towards marketing than their parents. READ MORE