Essays about: "constructed authenticity"
Showing result 16 - 20 of 21 essays containing the words constructed authenticity.
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16. “Where are the chopsticks!?”
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Title: “Where are the chopsticks!?” Seminar date: 25th of May 2016 Course: FEKN90: Degree project for Master of Science in Business and Economics, Business management, Master level, 30 ECTS. Authors: Nils Hjalmarsson, Niklas Sjölund, Jonatan Sölve Advisor: Annette Cerne Keywords: Authenticity, adaptation, service marketing, value creation, Chinese culture, consumer insight Purpose: The purpose of this thesis is to explore how authenticity is perceived and valued by consumers in a decontextualized exotic restaurant setting. READ MORE
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17. The art of falsifying
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Top politicians are increasingly using social media to create perceptions of authenticity but social media challenges taken-for-granted notions of authenticity, as people cannot see who is the creator of the perceived authenticity. Applying a grounded theory approach, this study conducted in-depth interviews with communication advisors assigned to Danish top politicians and developed a theory of how communication advisors can use social media to create perceived authenticity of top politicians. READ MORE
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18. Getting paid writing graffiti : How graffiti artists produce value within marketing
University essay from Stockholms universitet/Sociologiska institutionenAbstract : In settings such as hotels, bars and boutiques, things like cars, sodas, clothes, and cities, are fueled with the symbolic capital of graffiti. The purpose of this ethnographic study is to understand how graffiti writers, through marketing, increase the value of their work, as well as that of other products, and how this commercialization affects the meaning of graffiti. READ MORE
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19. Interpreting Autobiographies in English Class - Analyzing How Self is Constructed from Fragmenst of Memories
University essay from Göteborgs universitet/Institutionen för språk och litteraturerAbstract : This essay gives an introduction to the autobiographical genre and provides a set of analyzing questions which can be used as a guideline when interpreting autobiographies with students. Since autobiographies are considered to be non-fictional and are marketed with the sales argument that an exclusive true life-story will be disclosed, the critical approach will focus on the concepts of self and truth discussed by modern and postmodern critics. READ MORE
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20. Being Real By Being Me: Authenticity Production and Consumption Between an Independent Artist and Her Musical Followers
University essay from Lunds universitet/Avdelningen för etnologiAbstract : ‘Keeping it real’ is a common expression of authenticity in the music business, especially in subcultures such as hip-hop and reggae. By examining the dialogically constructed authenticity between an independent hip-hop and reggae artist and her audience referred to as musical followers which takes place on a stage oscillating between web-based and non web-based contexts, this thesis investigates how this authenticity informs and influences the processes of music creation, art production and artist identity. READ MORE
