Essays about: "constructed authenticity"

Showing result 11 - 15 of 21 essays containing the words constructed authenticity.

1. 11. Indonesian travel bloggers : the empowered negotiators

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Aryo Prionggo; [2018]
   Keywords : Travel Bloggers; Indonesia; Participatory Culture; Intrinsic Motivation; Extrinsic Motivation; Digital Media; Social Sciences;

   Abstract : Despite aiming for more civic engagement in tourism industry, The Indonesian Tourism Board effort to transform more citizen to become government-version of travel bloggers was faced by a protest since some travel bloggers didn’t feel common values exist. Therefore, this thesis identifies travel blogger’s intrinsic and extrinsic motivations by recognizing the transformation process that develops regular bloggers to be travel bloggers in the context of digital participatory culture. READ MORE

3. 12. “The eyes also eat”: The Instagram Experience and Values that construct Destination Image.

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Ines Goncalves Martins; [2018]
   Keywords : Social Media; Destination Image; Instagram; Experiences; Expectations; Online Consumer Behavior; Narratives; Authenticity; Tourism.; Social Sciences;

   Abstract : Social media has been incorporated increasingly in society day to day lives. The emergence of social media has changed how people interact with and search for information about destinations. This thesis looks into the perspective of Instagram users’ on destination image formation through Instagram posts in accounts that only post about traveling. READ MORE

4. 13. Constructing authenticity : A qualitative study of internal CSR communication

   University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Karl Köllner; Julia Hofvendahl; [2017]
   Keywords : CSR; Internal CSR communication; CSR programs; Authenticity; CSR from a marketing perspective.; CSR; Intern CSR kommunikation; CSR program; Autenticitet; CSR ur ett marknadsföringsperspektiv.;

   Abstract : The rapid increase of corporate social responsibility (CSR) has led to a large numbers of programs that have failed to meet the expectations of stakeholders (McShane & Cunningham 2012). The reason being that stakeholders are becoming more sceptical about firms true purpose for engaging in CSR activities (Arendt & Brettel 2010). READ MORE

5. 14. Content Co-creation Practices and Expressions of Authenticity on Destination Marketing Organisation’s Instagram Account

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Noora Pihlainen; [2017]
   Keywords : Image-focused Social Media; Instagram; Content Co-creation; Authenticity; Tourism Destination Marketing; Social Sciences;

   Abstract : The emergence of social media has changed the power relations and the practices of tourism destination marketing by enabling the co-existence of user generated content and destination marketing organisation’s content, as well as the content co-creation among these actors. Due to the visual nature of tourism the image-focused social media platforms are particularly interesting for the tourism field. READ MORE

6. 15. Practising Authentic Wine Tourism. Wine Destination Mosel

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tamara Moskopp; [2017]
   Keywords : wine tourism; terroir; regionality; authenticity; Germany; Mosel; Agriculture and Food Sciences; Social Sciences;

   Abstract : Mosel is Germany’s oldest wine-growing region. This study analyses how authenticity is presented in the practises of wine tourism in this region. The analysis includes an operationalisation of interviews with local vintners, gastronomes, and marketing agents, as well as a content analysis of marketing material gathered at the destination. READ MORE