Essays about: "consumer,behaviour"

Showing result 1 - 5 of 396 essays containing the word consumer,behaviour.

1. 1. Adapting to Change: How COVID-19 Shaped Online Consumer Behavior A comparative study between the United Kingdom and Sweden aimed at analysing consumption variations in online shopping and online gambling.

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Mimmi Bergström; Tuba Tezcan; [2023-07-21]
   Keywords : COVID-19; Restrictions; Online gambling; Online shopping; Consumption behaviour; Consumer theory; Substitution effect; Income effect; Relative price; OLS-regression;

   Abstract : The purpose of this study is to investigate the impact of the COVID-19 pandemic on online shopping and online gambling, as well as the differences between Sweden and the United Kingdom. Both social isolation and online consumption habits have been significantly impacted by the pandemic. READ MORE

3. 2. The Bouquet of Wine Consumption Drivers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
   Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

   Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

4. 3. Fast Art – A Virtual Fashion Exhibition

   University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

   Author : Eva Masiero; [2023]
   Keywords : Sustainable Fashion; Virtual Reality; Art; Co-Design;

   Abstract : This thesis focuses on research through the design process of building an immersive Virtual Reality (VR) experience concept resembling a digital art gallery. It covers the topics of sustainable fashion, changing people’s perspectives and behaviour, and new technologies like VR and Artificial Intelligence (AI). READ MORE

5. 4. A study on consumer perception of clothes repair and opportunities for brand intervention

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Hai Ly Pham; Ankita Kanjilal; [2023]
   Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

   Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

6. 5. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofie Bixo; Tyra Löthman; [2023]
   Keywords : Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

   Abstract : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. READ MORE