Essays about: "corporate brand building"

Showing result 21 - 25 of 45 essays containing the words corporate brand building.

  1. 21. Sponsorship of grassroots- and youth football teams : A qualitative study from the sponsors’ perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : David Arvidsson; Christoffer Hansen Charles; [2016]
    Keywords : Sponsorship; Sport sponsorship; Local sponsorship; Corporate Social Responsibility CSR ; Football; Grassroots; Effectiveness measurement;

    Abstract : Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. READ MORE

  3. 22. The role of CSR engagement in the Internal Brand Building process : An exploratory study of Service firms

    University essay from Umeå universitet/Företagsekonomi

    Author : Chidiebere Emmanuel; Eva Eriksson; [2016]
    Keywords : Corporate social responsibility CSR ; corporate brand; brand building; internal brand building; service firms; managers; employees.;

    Abstract : This study explores how service firms incorporate CSR activities within the internal brand building process. It was found that CSR does influence and is implemented in every stage of our theoretical framework of the internal brand building process. READ MORE

  4. 23. Brand Building in New Ventures. A subconscious process or an integrated activity?

    University essay from Göteborgs universitet/Graduate School

    Author : Frida Isaksson; [2015-07-13]
    Keywords : Branding; Entrepreneurial marketing; Entrepreneurial branding; Lean branding;

    Abstract : Purpose: The purpose of this research is to examine how new ventures use branding in their start-up development process. Since branding is a broad area, the research is narrowed down to branding processes for companies in the B2C industry. I aim to understand the processes of the companies whereas the research is of exploratory nature. READ MORE

  5. 24. Follow Me! The Ultimate Quest for Consumer and Brand Interaction in Social Media

    University essay from Göteborgs universitet/Graduate School

    Author : Maria Ahlberg; [2015-07-08]
    Keywords : Social Media Marketing; Social CRM; Social Media; Act of Following; Media Sharing Platforms; Social Media Interactions; S-O-R Framework for Social Media Metrics; Online Consumer Behaviour;

    Abstract : Abstract In the marketing world, in which social media is becoming a natural part of any company’s or brand’s marketing strategy, it is crucial to stay current on how to reach target groups. Interactions between brand and consumer are essential when building relationships in order to gain trust and loyalty. READ MORE

  6. 25. Corporate social responsibility in Brand equity : A study on how CSR can increase local franchised fast food restaurants brand equity.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mattsson Frans; Swedenborg Jesper; [2015]
    Keywords : Corporate social responsibility; Fast food restaurants; Franchise; Brand;

    Abstract : Introduction: Research claims that it is hard to divide the responsibility for the local community between the franchisee and the franchisor because of the franchisee does not have clear understanding to what degree they should be committed to local CSR. This research will study the importance of philanthropic CSR activities on local level and see if these activities can be used to strengthen fast food companies’ brand equity. READ MORE