Essays about: "customer awareness"

Showing result 41 - 45 of 268 essays containing the words customer awareness.

1. 41. Retail Pharmacy Market in Kigali - A game theoretical application on antimicrobial resistance

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Agnes My Durbeej-Hjalt; [2022]
   Keywords : antimicrobial resistance; over-the-counter antibiotics; retail pharmacy market; Rwanda; game theory; Business and Economics;

   Abstract : Antimicrobial resistance is an acute global health problem. Sub-Saharan Africa is particularly vulnerable, where antibiotic self-medication is one of the main causes of antimicrobial resistance. Previous research points to the role of pharmacies, where antibiotics are sometimes sold over the counter. READ MORE

3. 42. Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Chamal Gamalathge; Naqash Azhar; [2022]
   Keywords : Purchasing behaviors; organic products; product knowledge; environmental awareness; prior experience; health awareness; customers;

   Abstract : The research study focuses on the Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka. The researched has carried out a quantitative study using a structured questionnaire taking the sample size as the customers who are in the Western Province of Sri Lanka. READ MORE

4. 43. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oskar Hoff; Hugo Röken; [2022]
   Keywords : Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE

5. 44. Value Co-creation in Slow Fashion : Exploring opportunities in new product development

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Gunnhildur Pétursdóttir; Liisi Lehtonen; [2022]
   Keywords : Slow fashion; Value co-creation; New product development; Consumer perspective; Company perspective;

   Abstract : Purpose: The purpose of this study is to advance the knowledge on value co-creation in new product development (NPD) in the context of slow fashion, with specific emphasis on investigating the interest of slow fashion consumers to engage in the NPD process and brands' perspective regarding this. Via exploring the value co-creation phenomena in the slow fashion industry context, this study also intends to apply and discuss the suitability of currently available value co-creation theories for the slow fashion context. READ MORE

6. 45. Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sebastian Köhler; Lum Rexha; [2022]
   Keywords : Self-service technologies; self-service kiosks; interpersonal services; human touchpoints; digital touchpoints; fast-food restaurants; McDonald’s; Business and Economics;

   Abstract : Purpose – The first purpose of this study is to identify and categorize the motivational factors, from a customer and managerial perspective, that restaurant patrons have when choosing between the self-service kiosk (SSK) or the human service counter during their fast-food order. The second purpose is to identify potential gaps between the customer and manager perspectives. READ MORE