Essays about: "customer relationship management measurement"

Showing result 1 - 5 of 9 essays containing the words customer relationship management measurement.

  1. 1. Integration of Advanced Product Quality Planning in Quality Preparation for an Original Equipment Manufacturer in the Automotive Industry : A Case Study at Volvo Group Trucks Operations Powertrain Production in Skövde

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Hanna Gertsson; Henrik Lindberg; [2023]
    Keywords : Advanced product quality planning APQP ; quality preparation; production part approval process PPAP ; IATF 16949; ISO 9001; automotive industry; gap analysis; change management; risk management; product development and process development.;

    Abstract : This study examines the development of Volvo Group Trucks Operations Powertrain Production (Volvo GTO PTP) in Skövde, focusing on the implementation of processes for new products intended for both internal and external customers. Previously, the company solely supplied products within the Volvo Group, functioning as an Original Equipment Manufacturer (OEM). READ MORE

  3. 2. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

    University essay from Umeå universitet/Företagsekonomi

    Author : Paul Edlund; Axel Holmner Härgestam; [2020]
    Keywords : CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

    Abstract : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. READ MORE

  4. 3. Investigation about the Lead Time Variability at Warehouse A Case Study of the Central Warehouse of Company Y

    University essay from Göteborgs universitet/Graduate School

    Author : Abudushalamu Abudurexiti; Mijanur Rahman; [2018-07-02]
    Keywords : Aftermarket Supply Chain; Lead Time Variability; Warehouse Management;

    Abstract : The lack of previous studies regarding the understanding of distinction and relationship between effective and efficient measurements of supply chain performance led this report to create a framework based on various literatures of the two concepts, including Potočan (2006)’s claim on the sources of conflict in content understanding, implementation of methodologies and management of organizations’ operations. By initiating the analyses on the lead time deviation in the Company Y, a major manufacturing company for commercial vehicles, and its influence on various performance measurements at different levels, the connection is endeavored as the lead time being an effective measurement and other time dependent measurements being efficient ones. READ MORE

  5. 4. Customer journey in B2B SaaS business models

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Mariia Opanasenko; [2017]
    Keywords : Customer journey; customer experience; customer success; SaaS; B2B;

    Abstract : In this paper customer journey for B2B SaaS business models was analyzed to study customer experience, customer success and its key performance indicators. The research method is the case study of Supplier Relationship Management SaaS solution provider. READ MORE

  6. 5. The Impact of Complaint Management on Customers Retention : Banking Industry in Sweden and Lebanon

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hummam Wasfi; Olena Kostenko; [2014]
    Keywords : Complaint Management; Satisfaction; Loyalty; Retention; Banks; Sweden; Lebanon;

    Abstract : Title: The Impact of Complaint Management on Customer Retention Level: Final assignment for Master Degree in Business Administration Authors: Hummam Wasfi, Olena Kostenko Supervisor: Ehsanul Huda ChowdhuryFiD Date: 2014 – June Aim: The purpose of this study is to examine or inspect the aftermath of effective complaint management structure in relevance to customer’s retention in banking industry. Design/methodology/approach: The framework is structured on the bases of determining the strength of the relationships between the following variables complaint management, customer’s satisfaction and loyalty. READ MORE