Essays about: "customer satisfaction of hotels"

Showing result 1 - 5 of 7 essays containing the words customer satisfaction of hotels.

  1. 1. The Desert of Talent in Hospitality Industry : A Qualitative Analysis on High Staff Turnover in Chinese Hotels

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Xiaoxin Xing; [2023]
    Keywords : Hotel; Staff; High Turnover; Sustainability; Industry; Tourism; China;

    Abstract : This paper through qualitative research and the author's collection of relevant articles and materials explains the high turnover rate of hotel staff in China. Employee turnover refers to the behaviour of employees voluntarily or involuntarily terminating their labour relationship with an organization. READ MORE

  3. 2. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

    University essay from Umeå universitet/Företagsekonomi

    Author : Maike Strube; [2022]
    Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

    Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE

  4. 3. Reaching the Service Recovery Paradox : Using the Anchoring Effect to Reduce Required Monetary Compensation

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Jesper Björkman; Nathalie Kron; [2022]
    Keywords : service failure; service recovery; service recovery paradox SRP ; anchoring effect; cognitive bias;

    Abstract : Aim: When service failures occur, companies must use service recovery actions to recover customer satisfaction. The service recovery paradox refers to the paradox which occurs when a customer is more satisfied after successful service recovery, than they would have been if no failure had occurred. READ MORE

  5. 4. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Sara Fredriksson; Anna Schmidt; [2019]
    Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

  6. 5. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Tobias Pettersson; Daniel Tadesse; [2019]
    Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

    Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE