Essays about: "drivers of satisfaction"

Showing result 16 - 20 of 45 essays containing the words drivers of satisfaction.

1. 16. Industry 4.0 as a Tool for Improvement in a Global FoodSupply-Chain : A Study on how Industry 4.0 can be Implemented in a Global Bakery Group

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amanda Lindahl; [2019]
   Keywords : Industry 4.0; food industry; culture; industry transformation; global; FMCG; Industri 4.0; livsmedelsindustri; företagskultur; industriell transformation; globalt företag; bageri;

   Abstract : Industry 4.0 is at the moment one of the most talked-about topics amongst industry companies. Management teams of discuss the area as something they want to implement, but since it is an ongoing industrial revolution it cannot be implemented straight away. This study is looking into the subject of Industry 4. READ MORE

3. 17. Interaction design of a safety-related in-vehicle nudging concept : How to adapt traditional usability testing for ambient display concepts

   University essay from Linköpings universitet/Interaktiva och kognitiva system

   Author : Cecilia Skalk; [2019]
   Keywords : Usability; Usability Testing; Nudging; Coaching; Interaction design; Adaptive Cruise Control; ACC;

   Abstract : Volvo Cars is working on reducing the frequency of small margin driving situation in order to reach Vision 2020; that no one should be seriously injured or killed in a new Volvo car by 2020. In this specific case, there is one main goal; to increase the usage of Adaptive Cruise Control (ACC). READ MORE

4. 18. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

   University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

   Author : Linnea Olsson; [2018]
   Keywords : Marketing Communication;

   Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE

5. 19. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Hanna Erzmoneit; Jonna Gustafsson; Evelina Westroth; [2017]
   Keywords : relationship marketing; customer satisfaction; brand loyalty; social media; sustainable brands; economic benefit; engagement; entertainment; information;

   Abstract : By creating close and long-term relationships between the company and the customers, marketers can succeed in creating brand loyal customers. It has been argued that satisfaction is the main and primary driver to loyalty, researchers argue for different drivers that can enhance customer satisfaction: economic benefit, engagement, entertainment and information. READ MORE

6. 20. Corporate Social Responsibility in the Estonian Textile and Clothing Industry : A Multiple-Case Study

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Johanna Kukk; [2017]
   Keywords : Corporate Social Responsibility; CSR; Estonia; Textile industry; Clothing industry;

   Abstract : The purpose of the study is to map the current situation of Corporate Social Responsibility in the Estonian textile and clothing industry. As the importance of the Estonian textile and clothing industry is decreasing, CSR is becoming more important to implement as it is argued to increase competitiveness. READ MORE