Essays about: "e-commerce and relationship marketing sweden"

Found 5 essays containing the words e-commerce and relationship marketing sweden.

  1. 1. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Zhiyu Chen; Jiabao Guo; [2022]
    Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

  3. 2. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Håkansson; Frida Magnusson; [2020]
    Keywords : E-commerce; Influencer marketing; Online consumer behavior; Purchase behavior; Sensory marketing; Shopping-haul;

    Abstract : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. READ MORE

  4. 3. E-retailers' use of Facebook as a marketing communication tool - The relationship between performance and use of Facebook for small e-retailers in Sweden.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Klara Mitteregger; [2015]
    Keywords : Facebook; social media; e-commerce; e-retailers; store performance;

    Abstract : The purpose of the thesis was to investigate in a quantitative study how Swedish e-retailers with yearly revenue of less than 12.5 million Swedish kronor use Facebook as a marketing communication tool. READ MORE

  5. 4. The Transitional Environment of E-tail vs. Retail : An exploratory study of the factors that trigger channel purchasing decisions within the area of Umeå

    University essay from Företagsekonomi

    Author : Spencer May; Lars Andreas Sundberg; [2013]
    Keywords : E-Commerce; Bricks and clicks; Bricks and Mortar; Clicks and Mortar; Online shopping; Retail; Clothing; Umeå; E-tail; Marketing; Consumer Behavior; Shopping; Channels;

    Abstract : In the field of consumer goods the ecommerce industry has been growing rapidly. This rapid growth has created significant pressure on traditional retailers forcing them to institute change or risk being removed from the market. The primary objective of this study was to examine the shopping behavior of Umeå inhabitants in the Retail vs. READ MORE

  6. 5. Model for Auditing Search Engine Optimization for E-business

    University essay from Institutionen för teknik och naturvetenskap

    Author : Patrick Schooner; [2010]
    Keywords : Model; SEO; Search Engine Optimization; E-business;

    Abstract : E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. READ MORE