Essays about: "electronic word of mouth"
Showing result 41 - 45 of 76 essays containing the words electronic word of mouth.
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41. The relation between dissatisfied customers and the motivation to engage in negative eWOM on a service organizations social community
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Engagement in social communities online have in the recent years showed a great globalpopularity. Both private people and organizations are using online social communities toposition themselves, taking place on different social media platforms. READ MORE
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42. Truth or Dare? : An exploration of Opinion Spam’s affect on dimensions of Brand Trust
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Consumer generated product reviews is a tool growing in popularity among e-retailers. On account of its many benefits and as the internet is continuously taking over as a market place this may come as no surprise. READ MORE
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43. #wheretoeat : The impact of electronic word-of-mouth in social network media on millennials’ purchase intention in the restaurant setting
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Social media has been growing constantly during the past years and social networking is one of the most popular online activities. This development has changed how individuals communicate with each other as it enabled valuable improvements for electronic word-of-mouth. READ MORE
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44. Does electronic customer relationship management affect customer satisfaction and trust?
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE
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45. Towards a circular economy : A qualitative study on how to communicate refurbished smartphones in the Swedish market
University essay from Umeå universitet/FöretagsekonomiAbstract : As there are more than 1.4 billion smartphones sold every year in the world and around four million smartphones in Sweden. In recent years there has been a growing concern to move from a linear economic system to a circular economic system. Smartphones and other electronic equipment stand for the largest growing waste streams in the European Union. READ MORE