Essays about: "enter a new market"

Showing result 6 - 10 of 228 essays containing the words enter a new market.

1. 6. Internationalization of Digital Firms from Emerging Markets - Multiple Case Study Based on Chinese Digital Firms

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jianfeng Yang; Manying He; [2023]
   Keywords : Digitalization; Digital Firms; Emerging Market; Internationalization;

   Abstract : Digitalization has reshaped the internationalization process of most firms, especially giving a new way for digital firms. Most of the previous research was based on the internationalization of developed countries, and the perspectives of emerging markets were relatively limited, and digital firms were also no exception. READ MORE

3. 7. Market Entry Through Networks : A Case Study of a Swedish SME

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Samuel Björkqvist; André Jonsson; [2023]
   Keywords : Centrality; Central Nodes; Intermediaries; Legitimacy; Liabilities of Foreignness LoF ; Liabilities of Outsidership LoO ; Social Network Theory SNT ; Trust;

   Abstract : Purpose – This study aims to look into how foreignness and outsidership affect the market entry of a SME and the individual firm's ability to access the correct network as well as look at which support structures are available for the individual firms entering into a new market. Theory/Design & Research Questions – By looking through the lens of Social Network theory, aspects of trust, legitimacy, nodes, foreignness and outsidership, this study has looked into the journey of a large hamburger chain in Sweden that has successfully entered into different markets outside of Sweden. READ MORE

4. 8. “To make it, you need someone to guide you.” : A qualitative study about Foreign-born Women’s experiences of establishingthemselves on the Swedish labor market.

   University essay from Linköpings universitet/Tema Genus

   Author : Evelina Svensson; [2023]
   Keywords : foreign-born women; intersectionality; labor market; gender; educational background; qualitative interviews.;

   Abstract : This thesis explores the experiences of foreign-born women entering the Swedish labor market. A lot of the existing research clusters foreign-born women as a homogeneous group, missing various factors that impact their ability to access the labor market. READ MORE

5. 9. Shifting Gears: Entering the Automotive Vertical

   University essay from Lunds universitet/Innovationsteknik

   Author : Tobias Anderberg; Axel Svensson; [2023]
   Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

6. 10. Towards a Green Workforce: Assessing Green Job Preparation in Panamanian and Costa Rican Universities

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

   Author : Julius Ulrich; [2023]
   Keywords : Panama; Costa Rica; Universities; Education for Green Jobs; Education for Sustainable Development; Green Transition; Green Skills; Triple Planetary Crises; Social Sciences;

   Abstract : The triple planetary crisis exerts high pressure on countries to transform their current economic system. The transition to a green economy is not only necessary to ensure sustainable development but also essential for countries to remain economically competitive. READ MORE