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Found 3 essays matching the above criteria.

1. 1. Enviropreneurial Marketings relation till svenska SM–företags hållbarhetsaktiviteter : resultatet av en kvalitativ fallstudie på tre internetbaserade företag

   University essay from SLU/Dept. of Economics

   Author : Ludvig Hindström; Ludvig Klasman; Niklas Sauer; [2019]
   Keywords : enviropreneurial marketing; SME; entrepreneurial marketing; word-ofmouth; green marketing; LOHAS; app; hållbarhet; sociala medier;

   Abstract : Marknadsföring är en vital del för varje företags framgång på marknaden. På senare år har hållbarhets trender blivit allt mer attraktivt och att de svenska konsumenternas preferenser successivt förflyttar sig mot mer hållbara alternativ. READ MORE

3. 2. Think inside the jar : interaction between context and entrepreneurial process in a Swedish micro baby food enterprise

   University essay from SLU/Dept. of Economics

   Author : Irma Winberg; [2016]
   Keywords : baby food; contextulized entrepreneurship; entrepreneur; entrepreneurship; entrepreneurial marketing; entrepreneurial process; food; marketing;

   Abstract : The interest for cooking and origin of ingredients in food is increasing in Sweden. But, the consumption of processed food is also increasing, resulting in dishes where the origin of the ingredients often is unknown. Sweden is one of the countries with the highest consumption of prepared jarred baby food. READ MORE

4. 3. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

   University essay from Umeå universitet/Företagsekonomi

   Author : Crystal Holmes; Karin Jorlöv; [2015]
   Keywords : charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

   Abstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE