Essays about: "advertising for and against"

Showing result 1 - 5 of 22 essays containing the words advertising for and against.

  1. 1. An investigation of categorical variable encoding techniques in machine learning: binary versus one-hot and feature hashing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Cedric Seger; [2018]
    Keywords : categorical features; feature hashing; binary encoding; classi- fication; kategoriska variabler; feature hashing; binär kodning; klassi- ficering;

    Abstract : Machine learning methods can be used for solving important binary classification tasks in domains such as display advertising and recommender systems. In many of these domains categorical features are common and often of high cardinality. READ MORE

  2. 2. Design of an off-grid renewable-energy hybrid system for a grocery store: a case study in Malmö, Sweden

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Nickyar Ghadirinejad; [2018]
    Keywords : Renewable energy; PV arrays; Wind turbine; Optimization; HOMER; PSO; Grocery store;

    Abstract : On planet Earth, fossil fuels are the most important sources of energy. However, these resources are limited and being depleted dramatically throughout last decades. Finding feasible substitutes of these resources is an essential duty for humanity. READ MORE

  3. 3. Analysing Social Media Marketing on Twitter using Sentiment Analysis

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS); KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Max Mattila; Hassan Salman; [2018]
    Keywords : ;

    Abstract : Social media is an increasingly important marketing platform in today’s society, and many businesses use them in one way or another in their advertising. This report aimed to determine the effect of different factors on the sentiment in the response to a tweet posted on Twitter for advertising purposes by companies in the fast food sector in North America. READ MORE

  4. 4. Copyrights infringement control awareness and practices in advertising agencies in Pakistan

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Sibghat Ullah Rana; [2018]
    Keywords : ;

    Abstract : This research is focused on study of copyrights infringement control awareness techniques used by advertising agencies in Lahore, Pakistan. This research is focused on the point that the content that falls under copyright at the advertising agencies should follow a classification system. READ MORE

  5. 5. The Slender Line from Valentine to Vampire - An experimental study about the appearance of an overshadowing effect on brand recall with the use of influencers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kim Kassandra Rosengarten; Lucia Luzzi; [2017]
    Keywords : Vampire effect; influencer marketing; brand recall; advertising effectiveness; Business and Economics;

    Abstract : The aim of this study is to investigate (1) whether the use of influencers in advertisements has a negative effect on brand recall in general and (2) which conditions enhance or weaken such a negative effect. A combination of experimental and case based research was applied to establish control (unknown model) and experimental groups (influencer) for different cases in order to test for brand recall under various conditions. READ MORE