Essays about: "advertising for and against"

Showing result 1 - 5 of 29 essays containing the words advertising for and against.

1. 1. Kant Stop the Kidfluencers : Moral Considerations in Using Children as Social Media Influencers

   University essay from Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

   Author : Anna Lenander; [2023]
   Keywords : Kidfluencing; child influencers; social media; ethics; Kantian ethics; virtue ethics; the commodification of childhood; UN Convention on the Rights of the Child; consent; advertising; regulations; limitations; children s rights; argumentative;

   Abstract : The practice of "kidfluencing," or using children as social media influencers to promote commercial products and services, raises ethical concerns about the commodification of childhood, them being viewed as products, and their rights falling between the gaps. This essay critically examines the moral dilemmas and challenges in regulating kidfluencing practices from a Kantian and virtue ethics perspective, analyzing the implications of commodifying childhood and the potential harm it can cause. READ MORE

3. 2. Luxury fashion and nostalgia : A study from a marketing perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Malin Tasapuro; Pontus Johansson; [2022]
   Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

   Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE

4. 3. The discrimination against transgender in the rental housing market in Sweden : An experimental study performed on the Internet

   University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

   Author : Sofia Fritzson; [2021]
   Keywords : Discrimination; field experiment; transgender people; housing market; correspondence study;

   Abstract : This paper investigated the discrimination against transgender people in the Swedish rental housing market, and is one of the first correspondence studies to examine this question at hand. A total of 800 applications were sent to various landlords advertising rental vacancies on Blocket.se. READ MORE

5. 4. Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities

   University essay from Jönköping University

   Author : Sofia Lindström; Sebastian Edemalm; Erik Reinholdsson; [2021]
   Keywords : Artificial Intelligence; AI; Marketing Automation; Machine Learning; Bubble; Bias; Personalization; Black Box; Manipulation; Marketing; Digital Marketing; Digitalization;

   Abstract : Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. READ MORE

6. 5. Copyright implications of computer-generated imagery using the likeness of real people

   University essay from Uppsala universitet/Juridiska institutionen

   Author : Emmi Leinonen; [2020]
   Keywords : Copyright law; Parody; CGI; personality rights;

   Abstract : The Universal Declaration of Human Rights article 27 shows that copyright law has two functions. ‘everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits. READ MORE