Essays about: "explain the importance of global marketing"

Found 5 essays containing the words explain the importance of global marketing.

1. 1. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Piotr Tamborowski; Joanna Stawicka; [2016]
   Keywords : media multitasking; multiscreening; consumer information processing model; purchase decision-making; media consumption; Business and Economics;

   Abstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE

3. 2. Cross-cultural differences in brand image perception

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Emelie Jansson; [2013-09-20]
   Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

   Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE

4. 3. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

   University essay from Företagsekonomi

   Author : Magali Morel; Francis Kwakye; [2012]
   Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

   Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE

5. 4. The Internationalization of SMEs within the medical technology industry. : -How to make it in the global world

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : David Malmström; Carl Hed; [2010]
   Keywords : ;

   Abstract : The world gets smaller and smaller and goods, services, people and information are nowadays more and more able to freely cross borders. Half of the Swedish GNP consists of export and almost 70 % of that amount is goods. Because of today’s increasing globalization, the Swedish firms are now faced with both new opportunities and threats. READ MORE

6. 5. Selling relationships for a better world : A study showing the importance of relationships and communication in global procurement organizations

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Fredrik Carleson; [2005]
   Keywords : organisationskommunikation; kundkontakter; relationsmarknadsföring; communication in organizations; customer relations; relationship marketing; Organizational science; Organisationsteori; Press and communication sciences; Journalistik; media; kommunikation; Social Sciences;

   Abstract : Problem: Inter Agency Procurement Services Office (IAPSO) is an office within United Nations Development Programme (UNDP) that handles procurement for governments, non-governmental organizations (NGO's), United Nations agencies, international finance institutions etc. Annually all UNDP offices and organizations are measured for performance and customer satisfaction in a quantitative Bureau of Management (BoM) survey. READ MORE