Essays about: "future of fashion marketing"

Showing result 11 - 15 of 37 essays containing the words future of fashion marketing.

1. 11. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aurora Fagerhus; Sophia Hallqvist; [2020]
   Keywords : Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

   Abstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE

3. 12. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Dumitru Lopusneac; [2020]
   Keywords : co-creation; industry 4.0; fashion; luxury; fast-fashion;

   Abstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE

4. 13. Understanding CSR in the textile industry in a middle-income country : Stories from future managers in Sri Lanka

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Samantha Preiksaite; Tora Levehag; [2020]
   Keywords : Attitudes; CSR; Culture; Culture Dimensions; Ethical Dilemmas; Values; Sri Lanka; Textile Industry;

   Abstract : Production has relocated to the Eastern world, whilst consumption is dominating the Western world. Taking into consideration the cultural differences between East and West sanctions a problem, as it is identified that corporate social responsibility (CSR) practices require adaptation to the different cultural contexts. READ MORE

5. 14. "Helping our consumers buy less, but choose well" : An exploratory study on how sustainable fashion brands market themselves

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ella Dahlman; Susanne Merkler; [2020]
   Keywords : Sustainable fashion; Sustainable fashion marketing; Sustainable fashion consumers;

   Abstract : Abstract  Background: The fashion industry in its current state operates in conditions that are considered unsustainable. In order to appeal to the growing environmental and ethical concern of consumers, fashion brands have started to employ strategies of green marketing, often focusing on clothes marketed as consisting of sustainable or eco-friendly fabrics. READ MORE

6. 15. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Eva Lancere de Kam; Jacqueline Diefenbach; [2020]
   Keywords : Virtual fitting; virtual fashion; virtual avatar; customised avatar; Theory of Planned Behaviour; Decomposed Theory of Planned Behaviour; Generation Y; online buying behaviour;

   Abstract : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. READ MORE