Essays about: "future of fashion marketing"

Showing result 26 - 30 of 37 essays containing the words future of fashion marketing.

  1. 26. Should I stay or should I go? : A study exploring how service influence e-loyalty

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : August Appelqvist; André Ollesson; [2016]
    Keywords : e-commerce; loyalty; e-loyalty;

    Abstract : Being an e-retailer within the Swedish fashion e-commerce industry while the biggest change in relationship marketing since the industrial revolution takes place, e-loyalty can be claimed to be more crucial than ever before. The ability influencing customer being loyal is claimed to be harder within e-commerce compared to traditional physical stores and also claimed to be more expensive. READ MORE

  3. 27. Is it worth it? : PR events and their contribution to brand equity in the fashion industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sara Furberg; [2016]
    Keywords : PR; PR events; brand equity; brands; consumers; fashion industry;

    Abstract : All fashion brands work with PR in some way, its importance is evident. At the same time it is expensive and difficult to say what it provides, consequently one may wonder whether if it is all worth it. Existing literature leaves a gap of missing research in PR and especially in PR events. READ MORE

  4. 28. Online going offline : Why online fashion retailers expand through an offline strategy

    University essay from Akademin för textil, teknik och ekonomi

    Author : Therese Bövik; Lisa Pålsson; [2015]
    Keywords : Online retail; offline retail; e-commerce; business expansion; market strategy; organizational cohesiveness; returns management; case study approach;

    Abstract : During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. READ MORE

  5. 29. Package+Body

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : MIGUEL DE SIMAS MARTINS; [2014]
    Keywords : design; methodology; fashion; packaging; garments; structure; construction patterns; packaging nets; construction system; menswear; body; product; graphics; product differentiation;

    Abstract : To explore the potential of packaging design structures in menswear. While packaging design and fashion design are two distinctively different fields,their methodologies are distinctively similar. READ MORE

  6. 30. Svenska modebranschens efterfrågan av en svensktillverkad cellulosabaserad textil

    University essay from SLU/Dept. of Forest Products

    Author : Erik Anderzén; [2014]
    Keywords : textilfiber; dissolvingmassa; viskos; lyocell; modal;

    Abstract : Textil- och klädindustrin bygger tillsammans upp en komplex försörjningskedja med många olika aktörer, från råvara till färdig produkt. Tidigare forskning visar på att det under de senaste decennierna skett en tydlig förflyttning av modeindustrins produktionsenheter, till utvecklingsländer med låga lönevillkor. READ MORE