Advanced search

Showing result 21 - 25 of 34 essays matching the above criteria.

  1. 21. Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view

    University essay from KTH/Industriell marknadsföring

    Author : PAWEL BONIECKI; [2016]
    Keywords : online betting; branding; brand positioning; online; text mining; football; price war; reviews.; online betting; märkesprofilering; varumärkespositionering; online; text mining;

    Abstract : Under det senaste decenniet har informationsteknologin utvecklats explosionartat. Införandet av smartphones och surfplattor som alltid är anslutna till Internet har förändrat vårt sätt att "konsumera" den. Allt detta ledde till digitaliseringen av betting tjänster och flytten till Internet. READ MORE

  3. 22. The Power of Behaviour on Client Perception of Corporate Brand : A Case Study of a Swedish Consultancy Firm within Public Procurement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Eriksson; Juho Siren; Gabriella Hertzman-Ericson; [2016]
    Keywords : Branding; B2B; Consultans; Public sector; Relationship;

    Abstract : The aspect of relationships has been underlined to be of substantial significant within B2B contexts, particularly within consultancy, all alongside the importance of trust within the clientsupplier interaction. An element that has been claimed to derive directly from the client-supplier experience and voiced to be of key in order to reach success. READ MORE

  4. 23. An Analysis of the Determinants of Credit Card Use Among Urban Residents in China

    University essay from Lunds universitet/Sociologi; Lunds universitet/Master of Science in Global Studies; Lunds universitet/Graduate School

    Author : Duyu Zhou; [2016]
    Keywords : credit cards; trust; social status; credit institutions; Social Sciences;

    Abstract : Along with globalization, the use of credit cards has become popular among Chinese urban residents; China has witnessed the tremendous growth in the accumulated number of credit cards issued and the amount of credit loans utilized. The new-classical consumption theory holds individuals responsible for the use of credit loans, however, from Veblen’s institutional perspective, the use of credit cards is influenced by issuers, consumers and governments. READ MORE

  5. 24. Emission: Impossible – CSR Protocol : A quantitative study of brand trust and the Big Five personalities

    University essay from Umeå universitet/Företagsekonomi

    Author : James Smith; Johan Palmqvist; [2016]
    Keywords : CSR brand crisis; Big Five personalities; Brand Trust; Purchase Intention;

    Abstract : Brand crises and corporate scandals have in recent years become increasingly present internationally affecting not only consumers and other stakeholders, but the environment at large. Although existing literature has sought to explain this rising trend and the extent of the effects that follow, a gap still remains towards explaining the varied consumer reaction that is expressed in their wake. READ MORE

  6. 25. How Brand Relationship Affects Brand Forgiveness : A Qualitative Study within the Retail Industry in a Swedish Cultural Setting

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Ledin; Linn Norell; Johanna Thorell; [2016]
    Keywords : Brand Forgiveness; Brand Relationship; Consumer Forgiveness; Service Failures; Negative Publicity; Service Recovery; Forgiveness Strategies; Branding; Brand Management;

    Abstract : Purpose - Existing research of forgiveness has received substantial notice in the field of psychology. Nevertheless, less is known about forgiveness within a business context. READ MORE