Essays about: "grocery sector"

Showing result 21 - 25 of 27 essays containing the words grocery sector.

  1. 21. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

    University essay from

    Author : Jesus Mendoza; Daniel Gonzalez; [2016]
    Keywords : loyalty; customer reward program; grocery store; share of wallet;

    Abstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE

  3. 22. Sustainable marketing communication : With a focus on sustainability and certified labels within the grocery store sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofia Cederfeldt; Amanda Jassim; [2016]
    Keywords : Sustainable Marketing Communication; Sustainability; Brand Image; Sustainable Development; Grocery Store Sector; Certified Labels;

    Abstract : Aim: The aim of the study is to investigate how certified labels are being communicated through sustainable marketing within the grocery store sector. Research Question: How can the grocery store sector use sustainable marketingcommunication in order to contribute to a wider knowledge regarding sustainabilityand certified products? Method: The study is of qualitative character, with a combination of an inductive and deductive approach. READ MORE

  4. 23. What factors influence a consumer's intention to use a mobile device in the grocery shopping process?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Marco Fröhlke; Liv Pettersson; [2015]
    Keywords : TAM; Sweden; Grocery Retailing; Technology Acceptance Model; m-commerce adoption; m-commerce; m-shopping; Business and Economics;

    Abstract : The worldwide exponential increase in smartphone penetration has changed the way in which many consumers shop, as their personal device is more frequently used as a shopping tool. Retailers now have to consider the integration of this technology in their omnichannel strategy. READ MORE

  5. 24. E-Grocery in Digital Age : ICA MAXI in Gävle

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Peiying Kuang; Mahmood Ali; [2014]
    Keywords : Home delivery; Store based picking; Product and Service quality; Time saving and Convenience; Web page layout; Trust; Store image.;

    Abstract : Aim: The purpose of this study is to identify factors that can attract customers to buy online and help the grocers to improve their online grocery services to retain and obtain customers. Design/Methodology/Approach: A qualitative method was used, based on triangulation methodology including observation and interviews of manager and employees. READ MORE

  6. 25. EMV-utvecklingens effekter på mjölkproducenterna : förklaringar utifrån nyinstitutionalistisk teori

    University essay from SLU/Dept. of Economics

    Author : Anna Berge; Charlotte Larsson; [2013]
    Keywords : EMV; mjölk; mjölkproducent; mjölkleverantör; mejeri; dagligvaruhandel; vertikal integration; agentteori; transaktionskostnadsteori; transaktionsspecifika investeringar;

    Abstract : Utvecklingen av egna märkesvaror (EMV) är i framfart i dagligvarubranschen och trenden ser ut att hålla i sig. Denna utveckling har hittills inte varit så framträdande inom just mejeribranschen. Sedan början av 2000-talet har EMV-mejeriprodukterna ökat, då mejerier har gått med på att tillverka EMV-mejeriprodukter åt dagligvaruhandeln. READ MORE