Essays about: "hotel industry"

Showing result 31 - 35 of 137 essays containing the words hotel industry.

  1. 31. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
    Keywords : Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

    Abstract : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. READ MORE

  3. 32. The impact of trust in eWOM through dimensions of source credibility towards purchase intention of a hotel stay

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Hanna Lundin; [2021]
    Keywords : EWOM; Trust; Source Credibility; Hotel industry; Online reviews; Hotel Stay; Purchase intention;

    Abstract : The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. READ MORE

  4. 33. Despotic Leadership and Job Satisfaction: Mediating role of Emotional Exhaustion

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Muhammad Tufail khan; Hamza Zafar; [2021]
    Keywords : Despotic leadership; Social Exchange theory; Job satisfaction; Emotional Exhaustion;

    Abstract : Purpose: Leadership is one of the very important as well as decisive factors in business environment. Following the Blau’s social exchange theory, this study discussed to analyze the despotic leadership effect on employees' job satisfaction in the Pakistani context. READ MORE

  5. 34. Sharing Isn't Caring? : A Qualitative Study Focused on How Industry Incumbents Can Successfully Compete with Sharing Economy Businesses

    University essay from Umeå universitet/Företagsekonomi

    Author : Philip Aspebo; Luisa Kriegel; [2021]
    Keywords : sharing economy; business model; competitive advantage; competitive strategies; business model; business model innovation; disruptive innovation; innovation management; strategic management; strategy development; incumbent firms; hospitality industry; hospitality management;

    Abstract : Sharing economy businesses have increasingly began to inhibit the competitive landscape of many different industries. Their growth can be primary connected to general digitalization developments. At its core, the sharing economy concept is built around efficiently using excess resources. READ MORE

  6. 35. Sustainable Stakeholder Framework for Hotels : Supporting Sustainable Tourism Management in Vlora, Albania

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Alma Berggren Ek; Ella Espling; [2021]
    Keywords : Sustainable development; Sustainable Tourism Framework; Sustainable Management; Hospitality; Tourism; Corporate Social Responsibility; CSR; Sustainable development goals; SDG; Agenda2030; hållbar utveckling; hållbara management planer; hotell; turism;

    Abstract : This study aims to create a sustainable tourism stakeholder framework for hotels in Vlora, a popular tourist destination in southeast European country Albania. As tourism is one of the major driving forces towards better social and economical conditions in Albania but simultaneously poses threats towards nearby ecosystems and protected areas, local traditions and cultures and small suppliers, the importance of sustainability in the industry has risen as a top priority. READ MORE