Essays about: "how to interact social media"

Showing result 16 - 20 of 116 essays containing the words how to interact social media.

  1. 16. Active and passive communication and interaction : a netnographic approach to Instagram

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Oskar Palmqvist; Mira Pop; [2022]
    Keywords : Social media; active and passive communication; netnography; Instagram; usability; interaction;

    Abstract : Over the years, social media has become the main source of communication for alot of users. It is undoubtedly the easiest and fastest way to reach people from allover the world and build friendships, interact, share content and experiences. Oneof the main platforms with this exact use is Instagram, which is this study’s empiricaldomain. READ MORE

  2. 17. National identity construction from non-alignment to Nato membership

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Alva Mårtensson; [2022]
    Keywords : Nato; Critical discourse analysis; Swedish print media; peace identity; national identity; non-alignment; internationalism; foreign policy; social constructivism; Law and Political Science;

    Abstract : How can we understand the historical development of the Swedish national identity construction in terms of non-alignment and internationalism in the media discourse on Nato membership? Since the end of the Cold War, Sweden has been conducting increasing cooperation with Nato, putting its non-alignment and related internationalist identity narrative into question. Starting from the social constructivist assumption that national identity narratives interact with foreign policy through constructing boundaries for possible behavior, I argue that insights about the Swedish advancement towards Nato can be gained from studying how its national identity is constructed in the newspaper debate. READ MORE

  3. 18. Can Social Media Help Boost Customer Satisfaction? : A quantitative study on how different social media marketing activities impact customer satisfaction.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caiyan Liu; Frida Andersson; Iftin Omar; [2022]
    Keywords : “Social media marketing”; “Social media marketing activities”; “Customer satisfaction”; “Entertainment”; “Trendiness”; “Customisation”; “Interaction”; “WOM”; “EWOM”; “Quantitative research”.;

    Abstract : Background: The development of social media brings traditional marketing into a newera - social media marketing - which offers new platforms through which brands cancarry out marketing activities and connect with their customers. Thus, social mediamarketing has become important for brands and marketers to reach their customers andsocial media marketing activities (SMMAs) include entertainment, trendiness,customisation, interaction, and word of mouth (WOM). READ MORE

  4. 19. Are likes as important for brands as it is for the teenager next door? : An explanatory study of how activity and engagement in social media as a brand community have an impact on attitude and repetitive purchases.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofia Dahlgren; Christoffer Eriksson; Léa Tomasino; [2022]
    Keywords : Social media; activity; engagement; repetitive purchase; consumers´attitude; virtual brand community;

    Abstract : Background: In recent years, the emergence of the internet and social networks have allowed consumers to interact and communicate quickly, this means that online social media-based brand communities are an important part of the market. However, does the engagement and activity on social media-based brand communities affect the consumers’ attitude and repetitive purchase?. READ MORE

  5. 20. Diversity, Equity, Inclusion, and Information Systems : A qualitative study on how DEI teams in Canada interact with information systems

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Ivan Quadros; [2022]
    Keywords : Diversity Equity and Inclusion; DEI; Information Systems; Workforce; Talent Management.;

    Abstract : Diversity, equity, and inclusion are concepts that have been embraced by organizations in the past years. More and more, companies understand the need to leverage diversity, equity and inclusion in their workforce, and a group of professionals have emerged to support them to achieve this goal: the DEI teams. READ MORE