Essays about: "how to market a product in a foreign market"

Showing result 1 - 5 of 40 essays containing the words how to market a product in a foreign market.

1. 1. From /færj/ to /rang/ : Strategies for textiles and colours for sustainable product design

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Aniena Francis; [2022]
   Keywords : Product development branding strategy cultural value colour in india colour and textile;

   Abstract : Colour is used as a form of communication which represent ideas, feelings, and emotions. The possibility to use colour as a symbol for interpretations is endless. Colour represents different things in different part of the world and hence understanding the colour psychology is important in product design. READ MORE

3. 2. The role of networks in a Swedish medium-sized pharmaceutical firm’s internationalization process

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Greta Lyckenblad; Lina Nygren; [2020-02-13]
   Keywords : Internationalization; networks; utilizing networks; pharmaceutical firm; medium-sized company; SME;

   Abstract : Today pharmaceuticals are the fifth largest export product in Sweden, whereas SMEs are the motor of innovation within the pharmaceutical industry. Pharmaceutical firms face several challenges, as high product development costs, high entry barriers due to institutional legal frameworks and slow return of investments, during their internationalization. READ MORE

4. 3. Factors Influencing Consumer Perception Regarding Cosmetics Purchase : A study on Bangladeshi consumers

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Krisnendu Mahalder; Syed Millatur Rahman; [2020]
   Keywords : Perception; Consumer perception; Factors Influencing Consumer Perception; Cosmetics Consumers in Bangladesh;

   Abstract : Aim and method: This study aims to investigate the consumer behavior of the cosmetics customers and the consumer perception about the available local and foreign branded cosmetics products in Bangladesh. To achieve the purpose of the study, an effective mixture of qualitative and quantitative method has been utilized by conducting interviews and online survey with local businesspersons and consumers of cosmetics in Bangladesh respectively. READ MORE

5. 4. Soft Service Firms: A deep dive into foreign entry mode decisions

   University essay from Lunds universitet/Produktionsekonomi

   Author : Per Ågren; Carl Dalerstedt; [2020]
   Keywords : Foreign market entry mode; Internationalization theory; Entry mode; Entry mode decision; Soft service; Internationalization; Wholly owned subsidiary; Franchise; Joint venture; Licensing; Technology and Engineering;

   Abstract : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. READ MORE

6. 5. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anna Nilsson; Melanie Sala; [2018]
   Keywords : Strategy; Decision-making process; Foreign Market Entry;

   Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE