Essays about: "image destinations"

Showing result 16 - 20 of 40 essays containing the words image destinations.

  1. 16. Communication of intangible cultural assets on social media - A multiple case study about destination branding in Scandinavian countries

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Laura Caprioli; [2019]
    Keywords : Destination branding; Intangible cultural assets; Social media communication; Mediatization; Fika; Friluftsliv; Hygge; Social Sciences;

    Abstract : In a globalized, commercialized and mediatized world, destination management organizations (DMOs) promote cultural assets of the respective destinations to distinguish themselves, gain competitive advantage and attract potential tourists. Although literature acknowledges the role of culture for branding purposes, there is a lack of research about its intangible elements and how they are communicated. READ MORE

  3. 17. Representing Bergslagen for tourism – a post-feminist approach : Androcentric representations of the industrial heritage in central Sweden

    University essay from Högskolan Dalarna/Turismvetenskap

    Author : Minéa Funk; [2018]
    Keywords : Androcentricism; Bergslagen; Industrial heritage tourism; Post-feminist theory; Representations.;

    Abstract : Marketing material used in promotion of industrial heritage sites for tourism creates representations of said cultural heritage. In order to increase the touristic value of the historical industrial sites marketers can create or make a place attractive through careful selection of images and texts. READ MORE

  4. 18. “The eyes also eat”: The Instagram Experience and Values that construct Destination Image.

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Ines Goncalves Martins; [2018]
    Keywords : Social Media; Destination Image; Instagram; Experiences; Expectations; Online Consumer Behavior; Narratives; Authenticity; Tourism.; Social Sciences;

    Abstract : Social media has been incorporated increasingly in society day to day lives. The emergence of social media has changed how people interact with and search for information about destinations. This thesis looks into the perspective of Instagram users’ on destination image formation through Instagram posts in accounts that only post about traveling. READ MORE

  5. 19. Tourists' perceptions of destinations in crisis : A case study of the European migrant crisis on the Greek islands of Kos and Lesbos

    University essay from Umeå universitet/Kulturgeografi

    Author : Patricia Kamlin; [2017]
    Keywords : Crisis; the European migrant crisis; Greece; place image; travel motives; destination;

    Abstract : When tourists want to travel, they gather information about interesting destinations. In the information gathering, information about destinations are obtained through different channels, such as media, friends and relatives, travel intermediaries and advertisement. READ MORE

  6. 20. Blogs and Destinations -How Gothenburg is portrayed in blogs

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Matilda Källman; David Andersson; [2015-06-23]
    Keywords : Destination branding; Brand identity; Brand image; Blog; Gothenburg; City nature;

    Abstract : .... READ MORE